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BLTnT Podcast

Episode 17

With Mary Buchzeiger
November 4th, 2024

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In this episode of the BLTnT podcast, host Matt Loria sits down with Mary Buchzeiger, CEO of Lucerne International. Mary shares her tough and unique journey in the automotive industry, from her early days of “work camp” instead of summer camp, to driving her company to success through economic downturns and industry upheavals.  

With a candid recount of the highs and lows, for example relocating her family to China to oversee business expansion—just before a pandemic ensued! Mary’s story is a testament to resilience. She dives into the complexities of international business, the effects of tariffs, and her recent ventures into reshaping Lucerne’s operational strategies.  

 

Episode highlights: 

Building the Future in Detroit: 

  • Mary shares exciting developments about Lucerne International’s forthcoming manufacturing plant in Detroit, projected to create approximately 375 jobs. 

Leadership During Crisis: 

  • Reflecting on global crises, including the COVID-19 pandemic, Mary shares her approach to leadership during times of uncertainty. She talks about maintaining transparency, making difficult decisions to ensure business continuity, and the importance of caring for employee well-being during such times. 

Looking Ahead: 

  • Mary talks about the future of Lucerne International, including new ventures, potential markets, and her vision for the company’s continued growth and innovation in the automotive industry. 

 

This episode hits on all the areas of BLTnT – BUSINESS, LIFE, TECHNOLOGY, and TRANSFORMATIONS — with an intimate glimpse into the personal life of a leader with grit navigating through the good, bad, and the ugly. 

 

Let’s dig in!! 

 

(0:00) Welcome to the BLTNT podcast. I’m your host, Matt Loria, serving up real stories of business, (0:05) life, technology, and transformations. You’ll hear from interesting people about big changes (0:09) from career shifts to life-altering decisions and the innovations that help make it all happen. 

(0:14) It’s about sharing those lightbulb moments, pivot points, challenges overcome, and the journeys (0:19) that inspire us to think differently. If you’re on the lookout for insights to propel you forward, (0:23) stories that resonate, or just a bit of inspiration on your next BLTNT move,(0:27) you’re in the right place. Let’s dig in. 

Okay, welcome to our most current episode (0:42) of the BLTNT podcast. I’m Matt Loria, and I am here with Mary Buck Zeiger, aka Mary Buck. (0:51) Hi, Matt. 

Thanks for having me. Thanks for being with me. Mary is the CEO of Lucerne (0:57) International, and I’ll let Mary kind of give a quick and dirty of what that all means. 

(1:04) So Lucerne International, we do cast, forged, and machined components assemblies for(1:12) automotive and commercial vehicle group. Awesome. Awesome. 

All stuff that I don’t know how to do. (1:17) So Mary and I met probably, what, eight or so years ago? I have no idea. It was a while back. 

(1:24) It was a long time ago, and always respected each other, always have a great time when we see each (1:28) other. I love her husband, Scott, very much too. So great people, and super excited to have you (1:36) with us. 

Thanks. Especially because you really meet the BLTNT, which is Business, Life, Technology,(1:43) and Transformations, and transformations are your jam. Whether I like it or not. 

Whether you like (1:49) it or not. Some self-imposed, some nature-imposed, I don’t know. But when we were talking the other (1:56) day, you started your story back at about third grade. 

And it doesn’t, don’t worry, it doesn’t (2:01) take, it doesn’t take 40 years to get there, because Mary’s only 40. Yeah. I’m holding at 40 (2:09) for the last decade. 

I like it. I like it. So start us off a little bit with your story, because (2:14) we, I think everybody would love to hear the stories that I’ve heard of, just kind of, you (2:20) know, how you grew up in that, you know, that business-oriented family, and, you know, some of (2:28) the zigs and zags. 

And then the goal that I’d really like to get to, too, is to talk about your (2:32) new factory, you know, when we kind of catch up to current day, because you’re doing some amazing (2:37) stuff today. Yeah, it is exciting. We do a lot of great things going on. 

So, you know, I’ve just, (2:42) I’ve been in this industry for as long as I can walk and talk. So I always like to say that most (2:47) kids got to go to summer camp, but I got to go to work camp. I know, my dad quit General Motors (2:53) when I was in the third grade. 

And he started his own company, he was, had a purchasing and (2:59) decided to go off and do the sales rep thing. So my parents really couldn’t afford child care. So (3:05) in the summer, I got woken up at six o’clock in the morning, got to go to the office, make the (3:10) coffee, and file papers and read my books, which was fun. 

Fast forward, I was driving a high road. (3:17) I’m, yeah. Let’s see, probably like in French toast in the morning. 

I have this vivid memory. (3:25) I don’t know, it’s just the most random things I remember. It was when Wendy’s had breakfast, (3:29) and my mom and I would always go through the drive-thru at Wendy’s, and she would get me (3:32) these sweet French toast sticks. 

That’s like one of my earliest memories of going to work. (3:37) That’s great. Yeah, I remember I made three bucks an hour when I was, I think, 14 at my dad’s boat (3:42) store. 

Yeah. For the first year, I had to work for free. Yeah. 

But then when I, when I proved (3:46) myself, I got up to three bucks. Yeah, when I, so as I got older, they paid me for sure. (3:52) So over three, over three bucks? I don’t know. 

I’m not so sure to be honest with you. (3:58) But you know, I was driving a high load before I could even drive a car. (4:01) My dad did some simple assembly work, some, just a whole bunch of random things over the years. 

(4:07) I ran a second shift after cheerleading practice, which was fun of my peers, and I did get paid (4:13) then. Okay. I know that we got paid in pizza, but I think we also got some dollar bills at the end (4:18) of it. 

Are you still friends with any of those people? Oh gosh. Or were you the, were you, (4:23) were you a tough boss back then? Yeah, no, I mean, I haven’t talked to them since high school, (4:27) so I’m sure they’re probably still on my Facebook somewhere that I could find them. (4:31) Yeah. 

And that’s it, right? So decided to go to college. I went to GMI Engineering School, (4:39) which I think is now Kettering University. Had a little bit of fun there. 

Decided to (4:45) transfer to, I don’t know, LCC because I was going to go to Michigan State. And then I ended up, (4:52) I ended up working. I just really enjoyed work. 

It took me 10 years to get my undergrad, which (4:57) was a whole lot of fun along the way. But I, when I moved to East Lansing, (5:03) I started my own marketing business. It was right when desktop publishing came out. 

(5:07) And I was a bartender for the bar, Rick’s in East Lansing. And I started my own desktop,(5:14) like publishing marketing firm where I would do all the advertisements for all the local bars. (5:19) And then I hired a bunch of students to go like hang flyers up. 

Of course, I was working as a (5:23) bartender. And then I was a nanny for the owner of the bar and his wife. (5:27) Rick? (5:28) Yeah. 

No, close though. Joe. So I just kind of, I really just worked, you know, the whole time, (5:35) which was great. 

I moved back here, oh gosh, in 1998 and went to school at Lawrence Tech. (5:43) Okay. (5:43) And came back to work actually for my dad. 

(5:45) Okay. (5:45) In 98. (5:46) Okay. 

(5:47) So finally graduated, I think like in 2008, it was eight years. So maybe not 10, eight years later. (5:52) It took me five. 

But like I told you, I would have easily taken 10 if my friend, (5:58) Tricia, didn’t carry me through. (6:00) Didn’t stab you a little and get you going. (6:02) Yeah. 

No, no, no. Literally carry me. It wasn’t just prodding. 

She just put it on a platter for (6:08) me. (6:09) So yeah. So I mean, that’s kind of, you know, where I came back to work in 98 and (6:16) worked through every facet of the job. 

(6:19) What was the company doing around that time? (6:20) So it was all domestic supply chain management. (6:23) Okay. (6:23) So we’d have programs where, you know, contract manufacturing. 

A lot of what we do now, (6:27) but it would be all domestic. So I remember we used to make all the (6:32) Targa frames. So the roof frames for the Corvettes. 

(6:36) Mm. Okay. (6:36) And they were magnesium cast. 

So we would have them cast by a supplier in Chicago. (6:43) We had to buy these little, I don’t know, some little stamped assembly nuts. (6:49) And then we would get them. 

So we’d cast them in Chicago. We’d get them e-coded locally. (6:55) And then we’d bring them back in house and we’d do the assembly. 

And then of course, (6:58) package them and ship them just in time to our customers. So a lot of programs like that, (7:01) but all domestic. (7:02) Got it. 

(7:04) Then in 2003, my dad had another company with a partner. It was a minority certified(7:09) company. And I was watching a lot of our work go offshore at that time. 

And I said, Hey, (7:13) dad, I’ve got some ideas. I think it would be great if we went offshore. And my dad said, (7:19) yeah, kid, go ahead. 

Give it a shot. Within a couple of years, my company was twice the size (7:23) of his, which was fun. And my dad retired in 2008. 

So I took over Lucerne. I bought him out (7:32) and had my other company, Shore Solutions. Combined the two, rebranded, I think in 2014, (7:38) bought out the partner of the other company eventually. 

And as they say, (7:43) and that’s where we are today. That’s what brings us here. (7:47) Wild. 

So let’s mix in some of the personal life here. Met Scotty in 02-ish time frame? (7:56) Great question. Something like that. 

Yeah. Yeah. It sounds about right. 

(8:00) I talked to him to verify that. Somewhere in that area. (8:03) You know what? He knows how long we’ve been married. 

He knows when our anniversary is. (8:07) Usually I defer to him. I know. 

It sounds right. Very thoughtful. Yeah. 

It sounds right. (8:11) Very thoughtful. So, and how did you meet? How’d you meet your husband? (8:16) It’s a really romantic story. 

We, we met at a bar in Detroit. We just, you know what? We had some (8:22) mutual friends in our DSS. He had just retired. 

He was a professional boxer, as you know. (8:28) And he had just retired and I was- What was his boxing name? (8:31) Scotty Buck. Scotty Buck? (8:33) Yeah. 

Okay. But he had something on his- (8:35) I don’t know. I think like they used to call him, because he’s Jewish, right? Coming out of (8:38) Farmington Hills, this little kid from the suburbs. 

They were like calling him the big (8:42) Obama or a couple other things. No, there’s something else. I can’t remember what it is. 

(8:45) I don’t know. Well, we’ll have to ask him. (8:47) Yeah, we’ll have to ask him. 

Who comes and joins us. (8:49) So yeah. So we had some mutual friends. 

I was actually just, there’s the, the, (8:53) I have an entrepreneurial bug. I can’t help myself. So when I moved back and was working here, (8:57) I was just, I still loved health and fitness because I’ve always been in, like I was in (9:02) martial arts. 

I was an amateur boxer. I’ve just always loved that space. So I bought a kickboxing (9:07) gym. 

Oh, cool. Yeah. (9:08) Where was that? (9:09) It was in West Bloomfield. 

(9:10) Okay. (9:11) Inside Powerhouse Gym. (9:12) Oh, okay. 

(9:13) But he, he was of course working for one of my competitors. So we met at a bar and within, (9:19) I think like eight to 10 weeks, he was working for me. It didn’t take long. 

(9:27) And he, he called your relationship, right? I mean, he’s the one who said, (9:31) this is going to happen. (9:33) He’s psychotic. Yeah. 

I think I shared with you, it was, oh gosh, we were dating for maybe, (9:42) I don’t know, not very long. (9:44) Three or four days. (9:45) Dating. 

Okay. Maybe a little longer than that. It was a few months and dating I use loosely (9:50) because I was definitely still seeing other people. 

And he showed up one day to dinner (9:53) and showed me a tattoo he had gotten. And it was my name on his arm. And I was like, (9:58) I sure hope your mom’s name is Mary because you’re crazy. 

But he, he said, when you know, (10:04) you know. And I guess he was right because here we are, you know, 20 plus years later and three kids. (10:10) And that’s amazing. 

Yeah. That’s amazing. Yeah. 

It’s good stuff. (10:14) So you do kind of like, the waves carry you a little bit too. So for as determined as you are, (10:20) the waves kind of, you know, you’re along for the ride in some interesting ways, I feel like. 

(10:25) I don’t fight it, right? I kind of go with it. I go with what life throws my way. (10:30) That’s great. 

(10:31) No sense in fighting it. (10:35) So you also, you were telling me, okay, so you ended up buying out your dad. (10:42) Your company was a little bit bigger than his, twice the size of his at the time. 

(10:47) But you kind of had some wild rides in the automotive world of the 08 and then personal(10:53) stuff. I mean, it was just kind of a crazy time for you. So it’s not been all just like. 

(10:59) Oh, it’s all sunshine and rainbows, Matt. I mean, come on, it’s automotive, sunshine and rainbows. (11:04) No, it, listen, any industry is a struggle. 

And I mean, you’re a business owner. (11:10) Any business is a struggle. If anybody says it’s easy, they’re absolutely right. 

(11:14) That’s why we’re only on the second floor. I didn’t want to be up any higher for all the(11:18) opportunities to jump. (11:19) You just break a leg, that’s all. 

I know, just maim yourself a little. No, (11:23) yeah, we went through some hard times. I mean, 2008 when the economic downturn in the automotive (11:29) industry was getting bailed out, it was pure craziness. 

My dad, unfortunately, my mom had (11:34) just passed away and my dad was like, you know, I’m done. He was just, he wanted to retire and (11:38) he was out. Great time to take over the business. 

I was pregnant with my second child. Yeah, (11:45) it was my second child. And you know, the automotive industry basically shut down for (11:51) three, four months, which was insane. 

So I made the tough decision to just stop taking a salary, (11:59) shut the doors. And we unfortunately went through personal bankruptcy to save my business. (12:06) Thank God for Scott and his, you know, he was still working as a personal trainer. 

We, (12:11) we let our house go. We moved in with my dad. So I’d already had a baby. 

And then my daughter, (12:18) actually we moved in after my daughter was born. So my daughter is like, I don’t know, a few months (12:23) old and we move in with, with my father. And I’m sure he loved that. 

God bless him. (12:29) Wow. He probably did love it. 

(12:30) It was, well, I’m sure he didn’t love being woken up by a baby at, you know, all hours of the night, (12:36) but it was some crazy times. Yeah. That was, that was a tough batch in 2008. 

We got through it, (12:41) came out stronger than ever. And then went through a few more rides here and there. (12:46) One thing you had mentioned to me during that time was that you had a number of employees kind of (12:52) hang, hang with you. 

Yeah, a few. Absolutely. In 2008, I mean, we tried to, we didn’t let anybody (12:59) go. 

You know, I tried to keep people on bare minimum salaries or, you know, help out where I (13:05) could. A few people collected unemployment, but everybody came back after the fact. So it was (13:09) good. 

We were much smaller then, a little more agile, I would say. So we were able to do that. (13:17) That’s one of the things that gets scarier as you get bigger is, you know, so much of a payroll,(13:23) so much of responsibilities in the buildings and, you know, you name it. 

(13:27) More overhead, more fixed expenses, things like that. Yeah, definitely. (13:32) It’s hard to be scrappy. 

Exactly. (13:34) And around that time, that’s when you kind of joined, you joined a peer-to-peer group. I know (13:38) we know each other from there. 

Could it have been that we’ve known each other since 2010? (13:44) That’s probably, sounds about right. Wow. Wow. 

That’s crazy. That’s nuts. Yeah. 

So yeah, Vistage. (13:50) Joined Vistage. That was a great experience. 

So Richard Best, he’s the, did you know Richard? (13:57) Okay. He’s the best. He’s the best. 

So he was the CEO of GKN Driveline here and he had just retired (14:07) and joined Vistage. And you couldn’t ask for a better mentor, a better chair, especially for me. (14:15) Right. 

I mean, being an automotive and he understood the language, he got the issues (14:19) that we were dealing with. So I honestly, you know, I’ve been really fortunate to have great (14:25) role models in my life, but he was probably one of the mentors in my life that made the (14:30) biggest impact on me and on my business and the way that I looked at things. I feel like Vistage(14:37) opens up your mind to how you, you have that peer network and they say it’s lonely at the top, (14:44) right? And it really is because you don’t have anybody else that you can vent to. 

You can’t do (14:48) it to your employees. You can’t, you know, you can’t really go to your family. They don’t understand. 

(14:53) So being able to share issues and common issues, it doesn’t matter what industry you’re in when (14:57) you’re running a business, you share a lot of the same issues. Sure. Sure. 

But having that, (15:01) having that mentor too, though, that, oh my gosh, that one knowing the business. And yeah, (15:06) I mean, that’s, uh, he was all, I mean, he took on like almost like a fatherly role to me too. (15:10) It was really, you know, it was great because he just, you could just tell he was passionate (15:14) about it and he cared and he would hold me accountable. 

Is he still with us? I’m not (15:19) sure. I haven’t talked to him in probably two or three years. I’ve heard his name floating around. 

(15:24) I’m going to need to reach out and find out. Both of us should do that. But, um, so then you were (15:29) starting to split some responsibilities with, with Scott, uh, or Scott, actually not just split (15:33) responsibility. 

Scott took over in 2011. Uh, yeah, my son was a year old. So, um, yeah, it was a (15:43) crazy, it was crazy times. 

We’ve, we’ve definitely been up and down. So, um, he was working full (15:50) time. He had his own business, personal training. 

And of course I was working full time and we, (15:57) two kids, three now at this point, we just had Cody, our third child. (16:02) And, um, we had two nannies. So one would come over in the morning and take them to daycare and (16:07) school. 

And then another would come over in the afternoon and she would do laundry, clean the (16:13) house. Then she’d go pick up the kids and bring them home. And then of course Scott and I would, (16:17) would get home that night, you know, at those in the evening. 

And, um, it was really unfortunate. (16:23) We had this wonderful, beautiful soul who was with us for well over, I think like a year, (16:30) cause she was with us from Cody, from the time Cody was born. And she was only 26 years old, (16:35) but unfortunately she, um, she had a pulmonary embolism and passed away. 

And it was heart (16:41) wrenching. It was really awful because unfortunately she was in our home that afternoon. My husband (16:48) came home, found her, you know, called the police, whatever. 

It was just, it was this horrible (16:53) thing that our family went through. Um, we still miss her dearly to this day. Like I said, she was (16:58) just this beautiful, bright soul. 

But it also made my husband realize, he just stepped back and he (17:03) said, you know what, why are we even doing this? Why are other people raising our children? (17:09) Because basically what he was making was just going to pay for a nanny. So he stepped up and (17:14) that’s it. I’m done. 

I’m going to stay home and I’m going to do this. (17:18) Wow. Do you know what he was getting into? (17:21) Oh, hell no. 

Hell no. I don’t think either of us knew what we were getting in. Nobody does. 

(17:27) I mean, you’ve got kids. (17:29) When my wife leaves for a day, I start to melt down.(17:34) Right. 

I remember when the kids were little, um, we went up north for a weekend and I, (17:39) you know, from early on, I travel a lot for business. Like prior to COVID, I probably traveled (17:45) 75% of the time. So I was not there when my kids were little, not very much. 

It was so bad that my (17:51) kids would run up to me and, you know, they’d want something and they’d go, daddy, daddy. And I mean, (17:56) mommy, mommy, you know, and it used to be the opposite. Like kids would run up and go, mommy, (17:59) I mean, daddy. 

It was crazy. But I remember we were up north one weekend and we just went away (18:04) for the weekend and he went to the grocery store, which was a half hour away and I’m like getting(18:08) the kids. And by the time he got home, like an hour later, I’m in tears. 

And I’m like, I don’t (18:12) know how you do this every day. It’s hard when the kids are little. Did they have you tied to a (18:18) chair? Oh my God, no. 

But I was like in a corner shaking. Nadine was out of town the other, the (18:25) other day. And, and, uh, one of our little guys wakes, he was having some stomach problems and (18:29) I was home sick and she, uh, he came to where it came to in my bedroom and he’s like, I’m going to,(18:35) I’m going to be sick again. 

And he threw up blood. I had no idea what to do. So I had to (18:40) call the pediatrician and, uh, you know, I’m trying to decide, do I call my wife? Do I not call my (18:45) wife? You know? And, uh, I’m like, oh my gosh, I cannot wait until she gets home. 

(18:52) Way above my pay grade. Nobody gives you a parenting book, right? Nobody can prepare (18:58) you for what being a parent is like. The stay at home parent has my, oh gosh, uh, immense, um, (19:05) respect. 

He’s got a much harder job than I do. I would agree. My, my one buddy used to say, (19:11) I go to work to rest, you know, it’s a lot easier at work. 

So, um, so in, um, just kind of walking (19:24) through the timeline here a little bit, um, you, was it Richard that encouraged you or somebody (19:30) encouraged you to get the, um, women’s certification for the business or did you do it on (19:36) your own? Did you, you know, I think, uh, I’m not sure who encouraged us, but we did decide to go (19:43) after that WB certification. There’s no reason not to, um, which is a nice certification to have (19:49) an automotive at, I would say that it opens up doors maybe. And you’re right. 

They’re not just (19:55) handing you a contract because you have it. No, no, no. I mean, you know, if I’m next to my (20:00) competitor and all things are equal apples to apples, then maybe I’ll get the contract, but it’s (20:06) not a guarantee. 

So, but it’s helpful to, to open up doors, especially in automotive, there’s, um, (20:13) diversity divisions that will kind of be your internal advocate that will bring you in and say, (20:17) do you know them? And they try to get business for you. So it’s almost like having teams of (20:23) salespeople out there for you. Yeah. 

I mean, obviously, I mean, for anybody who’s sold into (20:27) large enterprise, I mean, it’s, that’s a whole life course in itself is knowing who the people (20:33) are, knowing how things operate. I mean, it’s, and then when changes occur, I mean, it’s just, (20:39) it’s wild. And it’s, and if when, like for me, I left the world of, of enterprise IT and, you know, (20:47) so much of that knowledge just goes, it’s just poof. 

It doesn’t do me any good right now, right? (20:52) To know the, the corporate structure at Stellantis, you know, but, but anyway, when did you, (21:02) um, uh, when did you move to China? There was a time that actually, well, actually, (21:09) I remember now from, uh, one of the things we talked about that was like about the craziest (21:15) time as well. Cause you had every 10 years. It’s like, hopefully I’m not going to be anywhere near (21:23) you in three years. 

I’m going to move to a deserted Island. Um, yeah, 2018 was rough. (21:28) My, unfortunately my father just passed away. 

Um, we historically, you know, I took my business (21:36) offshore. So we do a lot of, um, offshore manufacturing through our partnerships and (21:42) a big chunk of my business then. And still now in 2018 was in China. 

And if you remember (21:49) the Trump tariffs took effect in 2018. So, um, my dad passed away, right? Actually it was awful. (21:57) I testified at the, um, uh, trade somewhere at one of the trade reps and I testified, (22:06) I did an interview with the wall street journal. 

I got on the airplane. It was like this crazy, (22:12) emotional day. I landed and my husband called me when I landed in Detroit and said, your dad (22:17) just died. 

So it was insane. It was just one of these, you know, whirlwind, I don’t know that (22:23) 2018 was a whirlwind. So my father passed away. 

We were still fighting the tariffs. I was actually (22:29) victorious for the first few rounds of the tariffs and I was able to get our HTS codes removed. (22:35) So let’s, let’s just, let’s back up and kind of explain that in a little bit more detail. 

Essentially (22:40) the parts that you were selling and manufacturing overseas were being hit where they were put into (22:46) a class of goods that was being hit with some pretty enormous tariffs. Historically it’s two (22:52) and a half percent on goods that you bring in for these kind of parts. There are body structural (22:57) systems, hinge systems, and there was an additional 25% tariffs left on top. 

So if you know anything (23:05) about automotive, you can’t just walk into your customer and go, I need 25% more. Right. And my (23:10) guess is that the margins wouldn’t, wouldn’t just cover that. 

Did you see my Lamborghini? I did. (23:14) And my matching Ferrari. How’d you drive two cars? I know. 

I mean the matchbox ones that I brought in (23:21) because that’s all I could afford. No, there’s no margins. I mean, automotive is already pretty (23:26) paper thin. 

Yeah. So that’s well over and above any margins we would have. So then you, you, (23:32) how did you get on that, that, that track to, to kind of go fight it? I mean, where do you even get(23:38) started with that? How did that all work out? You know, I’m pretty fortunate. 

I’ve got a great (23:42) network in Detroit. First call was to, I sit on a board from Mish Auto. So I called up Glenn (23:50) Stevens and said, who’s the head of Mish Auto and said, Hey, I need some help. 

And immediately we (23:55) kind of put this war room together in our conference room, had my whole executive team in, (24:00) and within hours after the tariffs were announced, we had this path of who to talk to where to go. (24:08) I think it was pivotal point was that we hired a PR agency, Trescott Rossman and Ron Fournier. He (24:16) was the, he had just retired from Cranes. 

He was the editor for Cranes. And I was his first client, (24:24) which was awesome. And he has got a ton of experience in DC. 

So he just had this amazing (24:29) background. So we really went on this kind of tirade in the public eye to win the tariffs, (24:36) if you will, create our story and get the word out about, Hey, this isn’t going to work. (24:44) Was it just kind of ill planned, the whole tariff piece where it was like, Hey, (24:48) we’re not going to, we’re not realizing that it’s going to impact US based businesses. 

Is that? (24:54) I mean, the whole tariff thing is still ill planned. If you ask me. There’s, I agree that (25:01) China is absolutely eating our lunch. 

We have to do something. We have to be more competitive. (25:07) Did those tariffs maybe spark something? Possibly. 

(25:10) But I see firsthand that it sparks more, okay, let’s get out of China and go to Thailand. Let’s (25:16) go to Vietnam. Now COVID really put that kink in the supply chains and said, Whoa, look at all this (25:23) risk and supply chain. 

I think that’s what drove more of the localization than tariffs. What (25:29) people don’t understand about tariffs and still don’t understand today is when you’ve got one of (25:36) our leaders sitting in front of a TV saying, tariffs are the best thing ever. We’ve collected (25:42) billions of dollars from Chinese companies. 

I’m sorry, but who have you collected those from? (25:48) Because I know the tariffs I pay came out of my company who my customer had to pay and their (25:55) customer had to pay and their customer had to pay. At the end of the day, it’s the US consumer that (26:01) pays those. Chinese companies aren’t going to pay more to get their goods here. 

They’re going to (26:07) charge you more for their goods. It could work if you had adequate replacement goods made here. (26:13) Yes. 

But if that’s not the case, then it just goes straight through. (26:17) Right. Rebuilding the North American supply chain, 100% important. 

Have we shipped it all (26:26) offshore over the last 30 years? Yes. Right. Everybody has. 

Rebuilding the supply chain (26:31) is important. Is tariffs the answer for it? I don’t think so. Because at the end of the day, (26:36) it is just going to drive up inflation more. 

It’s going to drive up the cost of all of the consumer (26:41) goods. That’s quite frankly what it did in 2018. It’s going to continue to do so today. 

(26:48) Interesting to hear that from the perspective of somebody who’s actually… (26:52) I’m building a plant here. Granted, we’re building a plant here. We’re rebuilding the (26:59) North American supply chain. 

But if those tariffs were to go away, it would definitely make us (27:04) uncompetitive. I’m not completely against tariffs. It’s just that continuing to rely on that (27:12) as a strategy will make us weaker. 

I think your point is too is that (27:18) it might be part of the puzzle, but it’s not the panacea. It’s not the cure-all. (27:23) Exactly. 

We have to just be aware of that. The average cost of a car right now, (27:29) it’s insane. I just sat through, I don’t know, somebody’s presentation. 

(27:32) What’s the number? Pre-COVID, it was on this line and this is the line it’s on now, (27:40) which is a huge difference. The average cost of a vehicle is $45,000. (27:45) Wow. 

(27:46) I paid $50,000 for my first house. My first house I bought for 50 grand and a car is $45,000. (27:54) Wild. 

(27:54) It’s complete insanity. (27:56) Wild. (27:56) And you can’t tell me that tariffs aren’t a big part of that. 

(27:59) Yeah, it has to play in. Yep. (28:02) I mean, COVID and supply chains and all the other stuff also has a big factor. 

It’d be (28:06) interesting to see where we’d be had it not been for COVID. (28:09) Yeah, right. If we had the crystal ball here, we’d say we don’t have that. 

(28:12) Yeah. (28:14) In 2018, not only did- (28:16) Oh, I wanted to skip that over. (28:17) No. 

(28:17) It was a rough year. (28:18) We got to talk about it a little bit about this because this is the piece where I think (28:23) people can really appreciate your commitment and your guts and Scott and your whole family’s (28:32) commitment as well. I mean, I know the kids were a little bit younger, so they didn’t have too (28:36) much choice, but you moved the family to China-(28:40) I did. 

(28:41) In 2018. (28:42) Yeah, so my dad passed away. I was fighting tariffs, then moved my kids to China. 

(28:45) I think I misunderstood you. (28:47) Yeah, China. (28:48) I thought maybe Chinatown? No? China, okay. 

(28:52) That country across the world. (28:55) Where the hell would you want to do that? (28:57) You know what? My business is growing. We were just launching some major programs and(29:04) I saw an opportunity and a path forward and I said, you know what? I need to spend time(29:08) building the business on this side of the ocean. 

I had just hired an incredible COO (29:12) who is still with me today. So I said, why not? Let’s give my kids this experience. (29:19) I’ve got quite a few expat friends. 

One girlfriend in particular, (29:23) she convinced me. We were out to dinner one night in Shanghai and she convinced me. (29:27) And I called home that night, might have had a couple of drinks, but I called home that night (29:31) and I told Scott, I’m like, we’re moving to China. 

And he said, all right, let’s do it. (29:35) I mean, that’s really how the conversation went. (29:37) That’s so great. 

(29:37) So it was an amazing experience though. My kids really, it’s such a safe environment there. (29:49) That’s an interesting word. 

I wouldn’t have expected that word. (29:51) I mean, communism works in that case. Other cases not so much, right? (29:57) We won’t use that as the major clip that comes out of this, is that communism works? (30:00) Absolutely not. 

But when it comes to safety, I mean, I’ve never felt (30:05) better about the safety of my children. (30:09) So my son, I think was in second grade. My daughter was in third and my oldest was in (30:15) eighth grade or third, fourth and eighth, something like that. 

I don’t know, Scott, (30:18) probably no ask him. But we lived like maybe three or four blocks from school. (30:26) They went to Shanghai American School. 

They would walk out of the house. They would walk to school. (30:30) My daughter had a little scooter she’d ride. 

My daughter would ride her bike. My eight-year-old, (30:36) nine-year-old daughter would ride her bike to school. And then after school, there was like (30:40) this shopping complex. 

So there was food and whatever. There was this animal rescue center. (30:48) And I want to say Shane was eight, nine. 

I think she was probably nine years old. She was, (30:54) she was nine. She would go after school on her own, this little nine-year-old, (30:59) and go volunteer at this animal rescue shelter and walk dogs. 

But the thing is, (31:03) the women there couldn’t even speak English. So she had her little phone and she would translate (31:07) on her phone and she’d talk to the women and they’d tell her what to do at nine years old. (31:12) Wow. 

(31:12) I mean, talk about like this level of just crazy independence and learning. (31:17) And an experience you just couldn’t buy that anywhere. (31:20) And you ask my kids now and they would, if China were the same as it was then, which it’s not, (31:25) post-COVID it’s a different story, but they would move back there in a heartbeat. 

And Scott too. (31:30) Of course, Scott had a driver. He had an auntie, which means auntie in Chinese. 

And she came over (31:37) every day and cleaned the house. She cooked for the kids. She did a lot. 

Scott didn’t have a job (31:41) in China. He didn’t drive anywhere. He didn’t have to do anything. 

So he was really loving that (31:47) expat life there. And they really enjoyed it. (31:50) So let’s take a little detour here. 

The difference between China 2018 and the China today, (31:57) what would you, what are some of the highlights that you’d kind of point out to somebody who (32:02) lived there from the perspective of somebody who lived there? Right. I mean, all we are is (32:07) consumers of the news. I would know nothing about it. 

(32:10) I mean, the expat community, especially in Shanghai, the expat community there was really (32:14) strong. There was a lot of expats in China and all different, you know, all different industries. (32:21) So quite a few in Onomoto, but all over the place, a lot of expats. 

And it was a very (32:27) international city. Not to say it’s not still today, but there was Western restaurants. (32:34) What are they called? Foreigner streets. 

And, you know, there was certain disbursements of (32:42) all these little foreigner areas with all these Western restaurants, which was great. (32:48) It was just this really cool vibe. Post-COVID, I mean, you know what China went through with (32:54) the lockdowns. 

You’ve seen it, I’m sure, all over the news. They were pretty strict. That’s (32:59) why when I say communism works until it doesn’t, it doesn’t. 

Right. I mean, they had people (33:04) on lockdown. You didn’t have a choice. 

If they caught you on camera walking by somebody who was (33:09) later diagnosed with COVID, then you’d be locked down wherever you were in a hotel room for two (33:16) weeks, if that’s what it was. They’d lock down your whole family. I mean, it was insane. 

So (33:20) knowing firsthand. And it didn’t help either what they did, did it? I mean, I don’t know. Probably (33:26) not. 

Who knows? But taking away people’s freedoms at that level was crazy. So fast forward, a lot of(33:35) expat population moved out. COVID has obviously changed. 

Because you would have been under the (33:39) same rules then too. Oh yeah, thank God we were out. COVID has obviously changed how everybody (33:45) works. 

So I just don’t know if the expat population is still going to grow to as big as it (33:52) once was. But a lot of the restaurants that I used to love and frequent, they’re closed down now. (33:58) I remember right when the restrictions got lifted, I went just a couple months after (34:03) and walking down the street in Shanghai was so international. 

You’d see everybody from every (34:08) nationality. And after COVID, I remember walking down the street and I was like, (34:12) why stick out like a sore thumb? Because people were staring at me because they hadn’t seen (34:16) foreigners in so long. Wow. 

This episode of the BLTNT podcast is sponsored by Auxium, (34:24) business IT and cybersecurity designed to outsmart chaos. Empowered by Juniper Networks, automate your(34:30) network with Juniper Networks and the Mist AI platform, the world’s first AI driven wired and (34:34) wireless network. Now let’s get back on. 

We’ll get back on the timeline trail here. We’ll get (34:41) out of 18 here real soon. I promise. 

I swear. It was a rough year for us. But I think everybody (34:44) needs to hear this because, you know, I think people, you know, people see you in the outside (34:49) world and they just think, oh, successful person, successful person. 

And I think you’d have to give (34:54) the color behind it that says, no, highly earned. I earned every bit of this. So while you were (35:02) there, you had a, you had some issues with, with, with business. 

With business. Yeah. One of my, (35:08) and I don’t know what you can say, what you can say about that. 

I mean, I can say anything I want, (35:12) but I prefer not to dredge things up. We’ll take the high road. Let’s take the high road. 

Say it as (35:17) nicely as you can. Well, so I had just moved my family to China and right as I moved my family (35:22) there, we were having some issues with one of our largest customers. They were behaving just (35:28) poorly, not paying us on time, playing some games. 

And we were less than a year into major launches (35:35) worth, I don’t know, the better part of about $45 million. I literally moved my family to China (35:45) in three days after we moved there. I was like, I gotta go. 

I just picked up and left my poor family (35:51) who none of them have ever even been to China. I don’t think my kids had ever been out of the (35:56) country. They’re starting a new school. 

They can’t speak the language. I was like, okay, bye. I’ll be (36:01) back. 

Which, you know, and I left and had to, I came back, I think like a week and a half later (36:06) in the, we ended up only living there for six months because I had to bring my family back (36:12) kind of in a firestorm, which I’ll get to. But in the six months that they lived there, I only saw(36:17) my family for 18 days. Wow. 

Not in a row. It was random. Total. 

I pop in, right? I’d be like, hi, I’m (36:27) back for two days. Are some of those half days counted as that? Yeah. And even when I was there, I wasn’t (36:32) there. 

I was at my office in Shanghai. I was working. So that was a rough patch. 

I mean, my (36:37) poor husband literally just, it was like that picture of Atlas with the world on his shoulders, (36:42) trying to keep the family happy and together and navigate this new country. (36:47) So yeah, so we had a customer start behaving very poorly. We went through some legal battles. 

(36:55) Less than a year, again, why I had to move my family back. It was November 9th, 2018. I’ll never (37:01) forget the day I got an email. 

It was a Friday at 5.30 PM from a gentleman who was the head of (37:11) purchasing, just canceling all of our contracts. Less than a year into launch. Again, these are (37:17) life of program contracts that are supposed to last seven years or more. 

And for those who don’t (37:21) understand, in automotive, you’re putting all the costs in upfront and maybe making money later down (37:28) the road. You start to recover usually in year two. So we had a lot of upfront loaded costs. 

I mean, (37:35) just moving my family to China, all of that, right? There’s just a lot of moving pieces (37:40) because we had life of program contracts. And they didn’t cut our contracts for(37:48) not supplying, lack of quality, whatever. Everything, what we were doing was okay. 

(37:53) We were doing the right stuff. (37:54) Yeah. Unbeknownst to us, they were going through some financial issues and their decision was just (37:59) to try to go in and screw their suppliers, for lack of better words. 

So not only did they cut (38:03) my contracts, they said, oh, the accounts payable that we have for you, we’re not paying that either. (38:10) We’re not paying those. And all that inventory that you have, everything six weeks on the water (38:14) and all four weeks on the floor, take it and shove it because we’re not going to take that. 

(38:19) So that was fun. So millions and millions and millions of dollars. And it’s crazy because(38:24) in that situation, I’d never been through that. 

What do you do? I can’t call the police and be (38:31) like, somebody just robbed me. You owe me millions. What do you do? So thankfully, I have an amazing (38:40) legal team and I absolutely have to give a shout out to Warner Norcross Judd because they’re the (38:44) ones that single handedly came in and really dedicated themselves to this case, to helping (38:52) me through what we went through. 

I just met Tom M. Tom Manganiello. Yes. He’s one of my favorite (38:58) people on earth. 

Another fellow, Sam Monaco, who was sitting here just a few weeks ago, (39:04) has introduced us. Yeah. Oh, nice. 

Great guy. And met him at Mish Auto as well. (39:08) Good. 

Yeah. He’s an amazing man to know. He’s actually the grandfather of Mish Auto. 

He’s (39:12) the one that started Mish Auto. Oh, that’s good. Very good. 

Well, shout out to Tom. (39:16) Yeah. I love that man. 

So they came in and we had a great judge too in Detroit. We went through, (39:28) it was supposed to be injunctive relief. It should have been a 20 minute quick in and out. 

And she (39:33) ended up having a two day hearing out of it. I think I sat on the witness stand for like six (39:37) hours. It was crazy. 

She wanted to truly understand what was happening. Yeah. So I (39:42) don’t think most people understand that about business court cases and how they’re typically (39:46) won or lost. 

It’s who can explain in simplest terms why you still have the attention of (39:53) all the right people. Right. It’s not like you see on TV. 

No. Oh no. No, no, no. 

It was pretty (40:02) amazing though. At the end of it, she, an injunctive relief, normally they don’t give, (40:10) it’s not a monetary award, but she made them pay us basically. She said, you can’t do this. 

(40:16) They have proved that they sent you the goods. You use the goods. There’s nothing wrong with (40:21) the goods. 

They have no fault in this. You need to pay them for it. So she awarded them or she (40:28) awarded us what they owed us was all of the outstanding accounts receivable, a few million(40:33) dollars worth, three or four or something like that. 

And then she also made them buy the inventory (40:38) for us, which was incredible ish. Judgment versus getting paid. So we got paid. 

Well, we got paid, (40:46) you know, we, that I won’t even get into that story. That was a whole sordid story. It took us (40:50) weeks. 

We had to come back in. The judge had to come in off of her vacation, threatened to put (40:55) somebody in jail until they paid us. It was fun. 

So that allowed us to, then we got paid that (41:02) allowed us then to go into a restructuring phase. So, you know, we went from, I don’t know, (41:07) should have been 50 million in sales plus down to the next year, three and a half million. (41:12) Wow. 

And how did you keep the company together? Was it just a skeleton crew type? (41:19) It was, unfortunately, when I got that cancellation of contracts, (41:24) of course, right before Thanksgiving, you know, coming up on the anniversary date, (41:30) I had to bring in our entire organization, close to 50 people. And I laid everybody off, (41:36) everybody. And I mean, including myself, we had no money, who we had zero income at this point. 

(41:43) The best part was I had personal guarantees on everything. So had we not gotten injunctive (41:48) relief, I would have been in a van down by the river eating government cheese with a tin cup, (41:53) right? I would add nothing. So yeah, so that was fun. 

But I had to lay off the entire organization, (42:00) promptly went in my office, I puked in my garbage can. And then I walked in the conference room, (42:06) and I had my entire executive team waiting there for me. And they said, What’s next? (42:10) Wow, I’m like, can’t pay anybody. 

And they knew that. And they showed up to work every single day (42:16) for over six weeks, because that’s how long it took us to get injunctive relief. (42:21) Without pay, without knowing if they were going to get paid to handle the what was left of our (42:27) business. 

I mean, to be out, you know, running high lows, packaging parts, taking do doing the (42:34) things that we had people to do, they all jumped in and just made it happen. So that’s the reason (42:40) I’m sitting here. It’s not because I did something miraculous. 

It’s because I have this amazing team (42:45) of people that supported me that supported each other that believed in what we’re doing and kept (42:50) it going. That’s amazing. What did it take to turn around? Where’d you get the next sale? (42:54) I mean, we restructured. 

We restructured in 19. And of course, we had programs to launch that (43:01) were already on our docket. We did lose a few programs because of the restructuring. 

So what (43:05) we’re going through is too risky for some of our customers, which I get. But then of course, (43:11) we went through restructuring and 20 COVID hits. So that was fun. 

And then we lost three quarters (43:18) of our sales. And then the chip crisis, logistics crisis, the labor strike last year, the hurricane. (43:28) I’m like, can we just please just make it all stop?(43:30) You learned how to take punches early. 

(43:32) Yeah. Well, I just keep getting up. I don’t know if that’s smart or not. 

Maybe I should just stay (43:36) down. (43:37) You might be concussed. (43:38) Well, I don’t know. 

It’s been a fun time in the automotive industry though. (43:45) Wow. Amazing. 

Well, you want to take a breath? (43:47) I know. I just get to curl up in a ball and cry for five minutes. (43:51) Yeah. 

But okay. So I’m going to brag about you a little bit here too. So in the middle of all that, (43:57) I remember you and I are talking on the phone and you said, (44:00) hey, I’m joining up in this international MBA, blah, blah, blah. 

(44:06) Well, why not? (44:07) And I’m like, oh, okay. Since you have other things to focus on.(44:11) I mean, when you’re batshit crazy, just keep going. 

(44:15) Yeah. So you only know one direction in that throttle, huh? (44:19) I do. I think I have issues. 

(44:21) Maybe, but they’re good issues. They’re good for things like this. You get to talk about it. 

(44:26) I know, right? (44:26) Interesting stories. So talk about the global executive MBA program that you did and how cool (44:34) that was. (44:35) That was awesome. 

It was so cool. So I started in 2019, which I kind of suck because I started (44:39) pre-COVID. It was supposed to be like everything else in my life. 

It was supposed to be a year (44:43) and a half long program. And I think I graduated in a four. I mean, it just fits with my undergrad. 

(44:47) So it’s fine. (44:49) So you have 30 years of schooling. (44:50) Yeah. 

I should be a doctor twice over. Yeah. It started in 2019. 

(44:56) So the program is through TRIUM. It’s called TRIUM. (45:00) And it’s a tri-degree between Paris at UC, London School of Economics, and the NYU Stern (45:09) School of Business, which was awesome in and of itself with those three degrees because (45:14) they’re so varying in what you get. 

(45:16) And this is not just an online? (45:17) No, god no. (45:18) This is in-person? (45:19) No, that was part of the appeal because I love to travel. (45:23) Right? I love to network. 

I love to learn about new industries. Just part of that (45:28) entrepreneurial spirit. I think I just really love to learn stuff. 

And it was supposed to (45:36) be six modules over a year and a half with I think the average cohort size is like 30 (45:42) to 35 people and representing several different countries. (45:46) So I think, I don’t even remember, I think out of our cohort, actually, I think the (45:54) cohort’s 60 people and it’s 30 different countries. That’s what it is. 

Sorry. (45:58) There’s no test. (46:00) I know. 

But if anybody from there is listening, I’m going to get beat up on. (46:04) Really cool experience. Yes, it is 30 different countries. 

Cohort is 60. Average age is like (46:10) in the mid 40s. So I was just bringing it up a little bit because back then I was still (46:16) in my upper 40s. 

But it was amazing. So we had modules. We went to London, obviously, (46:27) for London School of Economics. 

We did a module in San Francisco and Silicon Valley. So did (46:32) a lot of different visits with companies, which was cool. Paris, obviously, a couple (46:37) times we did a module in Dubai. 

And then, of course, in New York, we did a module. (46:42) And those are what, two weeks at a time? (46:43) Yeah, it’s like two weeks intensive. It’s pretty crazy. 

You have pre-work and post-work, (46:48) a lot of reading, little assignments, group assignments. You get different groups, (46:53) which is fun working with a lot of different type A personalities all over the world trying (46:59) to coordinate time zones. (47:00) Could everybody speak English too? (47:01) Yeah, it’s an English speaking course. 

Yeah, but it was just such an amazing experience (47:08) because I didn’t do it for the education per se. You can go online and learn anything. (47:13) I did it for the camaraderie, for the networking. 

I can literally pick up the phone and, you know, (47:19) if I want to do something in South America, I have people to call. If I want to go to Dubai (47:23) and open up a business, I know exactly who I’m going to talk to. It’s really cool to have (47:27) that network worldwide. 

And you end up just, you’re almost like family with these people (47:35) at the end of it because of what you go through. (47:37) Well, you’ve been in the foxhole together. (47:40) Seriously, those 7am wake up calls after you, you know, might’ve hit the bar after class (47:44) until a little too late and you’re struggling through. 

(47:46) Because you said it was like 7am until like 7pm. I mean, these were all day. (47:49) Mostly, yeah, they’re all day. 

All day. And then you’ve got group projects that you’re (47:54) working on. At the end of it, you do a capstone project. 

So you have a capstone group where you (47:57) basically put a business plan together to start a business. And that’s, you present that at the (48:02) end of your capstone project. So it was just a really great experience. 

(48:06) Very cool. (48:07) It’s fun also to have four degrees sitting on my desk now. (48:11) There you go. 

(48:12) I just like looking at them. I won’t ever do anything with them, but they’re cool. (48:16) So what does Lucerne look like today? How many people? Where are you located? Talk a little bit(48:21) about that. 

And then let’s talk about this, what we’ve got coming up in the future here, (48:24) which is pretty amazing. (48:25) So I think we’ve probably got around 40-ish full-time employees. Don’t quote me on that. 

(48:33) We’re in Auburn Hills. That’s where our headquarters are. And we’ve still got offices(48:36) in Shanghai. 

So we’ve got a whole team over there. I just actually did an acquisition in (48:45) November of 22 of a machine shop, which was fun. That was my first acquisition because we’re (48:50) starting, obviously, to vertically integrate and start pulling some of that work back on shore. 

(48:55) That’s our goal, is for localization, be where our customers are. We have global customers. (49:01) We ship to Brazil. 

We ship to Mexico. We ship a little bit to Europe. (49:06) But we are making big moves right now. 

And we’re on-shoring, building a facility, (49:12) hopefully, here in Detroit for hot aluminum forging, which is one of our largest commodities. (49:18) Great. And will it be in the city of Detroit, do you think? (49:20) In the city. 

So we’ve got the piece of land. We’re working with a developer. (49:26) Everything is moving forward on that right now. 

Really exciting, actually. (49:30) Under the Inflation Reduction Act, there are some tax credits that were out there. And we applied (49:35) for this, what was called a 48C tax credit. 

A couple hundred companies nationwide applied for (49:40) it. And I think there was just under 100 that were allocated, and we were one of those companies. (49:46) So we got a $7.2 million tax allocation for this facility. 

We just applied for round two, (49:51) so hopefully we’ve got a little more for the expansion phases we’ve got coming up. (49:55) But we’re creating close to 375 jobs over the next four years. In an area in Detroit that is (50:03) economically depressed, really can use that financial impact. 

It’s where the new bridge (50:08) is being built, the Portico. We’re right across, actually, from the Wastewater Treatment Center. (50:13) So don’t come visit me on a hot day in July. 

It’s not bad. I went there, just stood in the (50:18) middle of the property just to check it out. I was like, okay, I think we can make it. 

It’s okay. (50:23) Really excited about it. It’s a super great opportunity. 

It’ll pretty much 10X us overnight. (50:31) Lots to do. Lots of fun stuff between building, working with developers, working with investors. 

(50:38) It is the first time that I’m reaching outside of my own pockets. So we’re looking for equity (50:45) investors, trying to finish up that, which is a whole new level of fun for me. (50:49) Okay, great. 

Well, maybe this will give you some notoriety. (50:53) Yeah. Hey, anybody’s interested and they want to rebuild the American manufacturing base, (50:57) now’s your chance to get in from the ground up. 

(50:59) Amazing. Amazing. What else you want to talk about? (51:04) I don’t know. 

You already put me through the ringer. (51:06) Yeah, I know. I know. 

Talk about something fun. I mean, (51:08) obviously that was fun to talk about your new plant. I mean, that’s going to be amazing. 

(51:12) I’m excited. (51:13) 10X-ing your company is always fun. The partnerships that you’re(51:16) working on sound like fun. 

So what’s new in family life then for the next foreseeable future here? (51:24) Well, we’re helping my husband find his future. So my kids are older. So my daughter, (51:33) my 19-year-old daughter, she graduated a couple of years ago. 

She’s a personal trainer working in (51:37) the fitness industry. My other daughter’s about to turn 16, so it’s a whole new level of fun. (51:43) And my husband’s not needed as much, and my son’s 14. 

So we’re just kind of starting to (51:51) roll up our sleeves and decide what the next phase of our lives look like. Funny story, (51:57) my son’s in Boston right now on his eighth grade trip. (52:00) Oh, really? (52:01) And my daughters are so independent, like they don’t need much from us. 

And (52:06) I was home, I think it was just a couple of nights ago, and my husband’s like, (52:09) I’m bored. What do you want to do? Can we go? And I was like, this isn’t going to work for me(52:14) long term. We really need to figure out, we need something for you. 

Because he’s so lonely with (52:23) my son being gone that it’s just driving me crazy. (52:25) We have to do an episode where it’s just you and Scott, because I think for people who don’t know(52:29) you guys as a couple, you’re one of the most fun couples ever. And just the dynamic that you have (52:36) is very special, very unique. 

(52:39) I’m pretty lucky he’s a good guy. (52:41) Yeah, I would say so you are. No, he is too. 

(52:45) Yeah, I’m luckier, trust me. I know what I put that man through. (52:51) Well, that’s great. 

Well, I mean, you’re doing amazing things. You’re a survivor, you’re a (52:56) fighter through and through. And I’m so happy to call you a friend and I’m so happy that you did (53:02) this with me. 

(53:03) Thanks, man. I appreciate it. (53:04) Great. 

All right. Mary Buck Ziger, aka Mary Buck from Lucerne International. Thanks for being here. 

(53:14) Thanks. 

Mary Raw 2 Edits

Mary Buchzeiger

Mary Buchzeiger is a distinguished leader in the global automotive industry, serving as the President and CEO of Lucerne International, a premier supplier of innovative chassis, propulsion, and body structural components and assemblies. Under her leadership, Lucerne has evolved from a regional supply chain provider to a global entity with manufacturing partnerships spanning multiple continents.

Since assuming the role of CEO in 2008, Mary has been pivotal in the company’s exponential growth, expanding operations into three continents and five countries. Her strategic vision has driven key acquisitions, such as the recent purchase of Morgan Machining LLC in 2022, aimed at onshoring jobs from China and bolstering domestic manufacturing capabilities.

Mary is a staunch advocate for diversity and inclusion within the automotive sector. She emphasizes the importance of building international relationships and leveraging a diverse workforce to foster innovation and advancement. Her commitment to these values is reflected in Lucerne’s status as a nationally certified Women Business Enterprise (WBE).

Throughout her career, Mary has received numerous accolades, including being named one of Automotive News’ 100 Leading Women in the North American Automotive Industry and recognized as one of Crain’s Detroit Business’ Notable Women in Manufacturing. She actively participates in women-focused initiatives, serving as a founding member of the CEO Coalition for Change under the Center for Automotive Diversity, Inclusion & Advancement (CADIA) and supporting organizations such as the Great Lakes Women’s Business Council and Inforum.

Beyond her professional endeavors, Mary is dedicated to community service, particularly in children’s education. She serves on the MICHAuto Board of Directors at the Detroit Regional Chamber and the MEMA Original Equipment Suppliers Association (OESA) Board. Mary’s unwavering commitment to excellence and her visionary leadership continue to make a significant impact on the global automotive industry.

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