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BLTnT Podcast

Episode 15

With Sam Munaco
October 7th, 2024

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In this episode of the BLTNT podcast, Matt Loria sits down with Sam Munaco, President at Advocate Commercial Real Estate Advisors, known for his sharp wit and deep industry insights. Sam shares his journey from growing up in an entrepreneurial family to becoming a player in commercial real estate. He discusses the nuances of the market, the transition from in-person networking to leveraging technology, and how personal relationships drive business success. 

Episode Highlights:  

  • The Art of Communication: Sam emphasizes the importance of effective communication in business, sharing his philosophy on being upfront and transparent with clients and partners. 
  • Family Foundations: Sam shares how growing up in an entrepreneurial family shaped his career in real estate, emphasizing the importance of hard work and people skills learned early from his family’s business. 
  • Strategic Networking: Sam provides examples of how strategic networking has opened doors to significant opportunities, underscoring the importance of being present and engaged in community and industry events. 

 

Listeners will enjoy Sam’s humorous anecdotes, practical wisdom on building lasting connections, and his take on the changing dynamics of Detroit’s real estate scene. This episode is packed with lessons on adaptability and success in both life and business. 

 

Let’s dig in!!

 

(0:00) Welcome to the BLTNT podcast. I’m your host, Matt Loria, serving up real stories of business, (0:05) life, technology, and transformations. You’ll hear from interesting people about big changes (0:09) from career shifts to life-altering decisions and the innovations that help make it all happen.

 

(0:14) It’s about sharing those light bulb moments, pivot points, challenges overcome, and the journeys (0:19) that inspire us to think differently. If you’re on the lookout for insights to propel you forward, (0:23) stories that resonate, or just a bit of inspiration on your next BLTNT move, (0:27) you’re in the right place. Let’s dig in.

 

All right, welcome to our newest episode of the BLTNT (0:42) podcast, where we’re talking about business, life, technology, and transformations. And we’ve got (0:48) with us here, Sam Monaco, who is the first guest to be privy to sit underneath the sign. So thanks (0:56) for allowing it to shine down upon you.

 

What kind of sign? Oh, the sign back here. Yeah, (1:02) this is my surprise gift from Jackie. She got this and made this all happen last week.

 

Very (1:07) cool. Yeah. So I got to make an introduction here of Sam.

 

He’s a couple of things. Well, (1:15) first of all, Sam, I consider like Kid Rock is the rock and roll son of Detroit. I think (1:22) Sam is the real estate mogul son of Detroit here.

 

And he’s the son of an entrepreneur. He’s a hard (1:30) working guy. He’s got the three F’s.

 

He’s a family man, he’s faithful, and he’s fucking funny. (1:39) And he was worried about saying the F word. So I told him that I was going to drop an F bomb real (1:42) early just to make sure that he didn’t feel bad if he ended up dropping one.

 

You did. You know, (1:46) the three F’s in my world are food, family, and football. Okay.

 

Thank you. So thank you for the (1:58) kind words. You’re making me a little bit nervous here, but glad to be here and very interested and (2:07) intrigued to be part of this podcast.

 

Good. Well, it’s been a pleasure getting to know you over the (2:12) last, what’s it been, about four or five years getting to know each other and realize we’ve (2:17) kind of known of each other from prior to that. But it’s been great.

 

Our paths do cross. Obviously, (2:25) your business model is similar to ours. We’re real estate consultants.

 

We do a lot of hunting, (2:33) as do you. We don’t do what you do, but you can certainly make introductions to us and (2:40) vice versa. Absolutely.

 

We kind of met under some interesting circumstances too (2:46) when introduced by some common friends. And those friends brought us, they brought us to a golf (2:53) course and we were having a dinner and they were all gone. And it was just me and Sam sitting there (3:00) and Sam says, so what do you do? And I tell him and he says, well, who are some of your customers?(3:05) And I said, well, you wouldn’t, you wouldn’t really know of them.

 

Most of them are, you know, (3:09) it’s not like we’re serving Target and Amazon or anything like that. We’re serving the mid market, (3:14) which not everybody knows the names of those clients. He said, come on, try me.

 

Well, that’s (3:18) our market too. Well, I didn’t realize this at the time. So he says, try me.

 

And I said, (3:24) I said a name. I said, I said, we do some work with Savon, the guys who make the coupons. (3:30) And his, his face kind of lights up for a second.

 

And he says, he says, I just bought his old house. (3:38) And I said, oh no, you’re the guy. And then you said, you’re the guy.

 

And what had happened was (3:45) when, when, when Mike sold his house, before Mike sold his house, we took care of putting some (3:49) wifi in there, which we don’t do residential work, but we did just for him. And, and he says to me, (3:56) hey, the new guy wants your phone number. And I said, no, do not give it to him.

 

We don’t do that (4:00) kind of work. And that was only a favor for you. And then, you know, after that, what was it within (4:06) 24 hours, I was over your house working on your wifi.

 

It all changed. So I appreciate you doing (4:13) that. I know you typically don’t do residential and you know, one of the biggest concerns at the (4:18) house with my kids and I have four of them is wifi.

 

Yeah. So yeah, it’s, it’s, and I tell my (4:26) kids all the time, it’s be careful what you say and what you do, because you never really know (4:31) what the outcome can be long-term. So yeah.

 

And that’s, that’s, I thank you for bringing that to (4:37) my attention. That’s how our relationship started. And, and I think it’s carried forward over the, (4:44) that was three years ago.

 

Yeah. You’re right. Yeah.

 

And our wives enjoy each other’s company. (4:48) So that makes it easier to, to hang out. So it’s all good.

 

And just so you know, (4:53) the wifi is still fucked up, but we can talk about that after. (4:59) Well, we’re going to have to upgrade you to one of those Juniper wifi systems since this (5:03) episode is sponsored by Juniper. Oh boy.

 

And so that’s not what you have. So we’ll, (5:07) we’ll have to do that. And then, then you won’t have those, those same sentiments.

 

(5:11) So, so I know you’re the one asking the questions and I appreciate that, but I do (5:15) have a question for you is why, why, why me? What, what, what value, what intrigues you about my (5:26) career, my path that, that, that is of interest to you? Well, you’re a, you’re a layered man. (5:33) And every, every time that I get together with you, I learn about another layer and it’s always (5:40) interesting. And the whole premise of the show started when we, you know, kind of recognize(5:46) that I get to talk to some interesting people and share some interesting stories, you know,(5:50) but those stories usually were just kind of stopping when I would get home and tell my wife,(5:54) you know, maybe make an introduction or two to the person I’d meet.

 

But you know, (5:59) this is something to get to know, you know, got the phone call ring in here. I’m going to shut (6:03) that down. You know, this is, this is some, this is a way that I get to share some of those (6:09) interesting stories.

 

So when somebody has layers like you have, I get really interested to, (6:13) to get you, get you talking and get other people to learn a little bit more about who you are. (6:20) And so, you know, you’re, you’re the son of an entrepreneur. I’m the son of an entrepreneur.

 

(6:27) We both kind of learned our, our crafts or our own just personalities developed (6:35) interestingly through those through growing up in that way. We’re both Italian. Actually, (6:41) you’re, you’re Sicilian on both sides.

 

I’m Italian and Sicilian. So I’m only half crazy. (6:47) You’re fully crazy, a hundred percent crazy.

 

So you know, those are some of the reasons, (6:52) but you, you know, you’ve got an interesting pulse on obviously on your industry the industry (6:59) of commercial real estate and especially the Detroit market. And obviously that’s a, (7:05) that’s an interesting market. It’s an interesting place, right? We’re getting to see, (7:08) you know, we’re getting to see within, you know, many people’s lifetimes, people a little bit (7:12) older than us got to see the full ride of, you know, Detroit at its glory to Detroit at its (7:18) demise to, to the resurgence.

 

And so you’ve gotten to see a lot of a lot of miles of, (7:26) of rough terrain through COVID with the real estate world. So, you know, I want to share some (7:32) of these stories and then and, and dig a little deeper and get people to know you. So that’s (7:37) why you’re here.

 

No, I appreciate it. So where do you want to start? I’ve been, I’ve been doing (7:42) this for almost 35 years now. Okay.

 

And you mentioned son of an entrepreneur. So my father (7:53) was a grocer and he and his brother, Sam own liquor stores in the city. One was at (8:04) on the corner of Mount Elliot and Charlevoix.

 

The other was Mack and Bewick, (8:08) which were pretty rough neighborhoods. And, you know, we all worked at the store as kids. (8:17) I worked there even through my college days, occasionally when I was in law school.

 

And I (8:24) tell people that I learned more working at my dad’s store than I did in four years of college (8:31) in three years of law school. And I just learned how to deal with people who were different, (8:39) never talked down to anybody. So I’m comfortable talking with bankers and lawyers because of my (8:46) education, as well as talking about talking to people, you know, who are homeless on the streets (8:54) and you never demean, you never talk down to anybody.

 

And it’s, it’s a skill set that, (9:01) you know, I learned from my dad that I really do appreciate.(9:05) That’s great. I’ve got a lot of stories about growing up, working in a, in a boat hardware(9:09) store and learning how to, learning how to behave with others.

 

Right. And so same, same kind of (9:17) thing. You know, the, the, the biggest customer could be coming in and in grubby shorts because (9:22) he’s painting something on his boat that week, or maybe he’s hung over or something.

 

I don’t know, (9:27) but you know, you never know who you’re talking to treat everybody with respect. (9:31) And there’s always something interesting to learn when you’re, when you’re young and you get exposed (9:35) to business. And I remember one of the, one of the things that I learned was we just always have (9:41) to sweep the parking lot.

 

So we had, we had a, we had a sidewalk in front of the door, but the (9:45) parking lot was a gravel sidewalk. So I’d have to be out on the road, sweeping the rocks back into (9:50) back into the parking lot to make sure the parking lot looks good. And, and I was out there with one (9:55) morning with, I was probably 13 years old and I’m out there with, with a, with an 18 year old.

 

(10:01) I remember the kid was, he was graduating high school that year. And how old were you? I think (10:07) I was about 13. Got it.

 

And I’m watching this older guy, right. Who’s, who’s 18. He’s grabbing (10:13) the grocery carts basically, and bringing them back into the store and, and a, and a customer (10:18) pulls up, you know, so somebody probably in their forties and this 18 year old says to him, how’s it (10:23) going? And here I am 13 going, how’s it going? He, he can talk to a grownup like that, huh? You know? (10:30) And so then I, you know, then when the customer would come in and say, how’s it going? How are you (10:34) doing today? Instead of saying, you know, hi or whatever a 13 year old might say, you know, more (10:39) sheepishly, I was going in there and just having the conversation.

 

And you know, the things that (10:44) you learn, it’s almost like, you know, you learn on the street, right. Different than anything you (10:48) learned in school. School didn’t teach me to walk up to an adult and say, you know, how are you doing (10:54) today? What can I help you with? You know, I learned that from watching somebody older than me.

 

(10:58) And to me, that 18 year old at the time looked, you know, was the guy I was looking up to the most. (11:04) You know, I learned a lot from my parents. You know, both my mom and dad are of Sicilian descent.

 

(11:14) All four of my grandparents came from pretty much the same town in Sicily. And, you know,(11:22) my legal name is Salvatore. Nobody called me Salvatore other than my mom.

 

My name was Sam (11:30) because they wanted us to be American. They wanted us to fit in. So unfortunately, I never learned to (11:38) speak Italian.

 

My parents were too lazy to go in the other room and talk about us. So they would (11:44) just speak Sicilian in front of us. So we learned all the swear words and what have you.

 

But, you (11:51) know, I had and still have a very blessed and unique upbringing. I’m the fifth son.(11:58) My oldest brother is only five and a half years older than me.

 

So my mom knocked him out pretty (12:04) quick. I do have a younger sister. We’re all here.

 

You know, my parents are both gone now, (12:10) but and we get along. Great. We, you know, I’m thinking in terms of, you know, the work ethic (12:17) that I learned from my father and, you know, never to talk down to anybody.

 

But I probably (12:24) learned more from my mom than my father. My mom and dad were both pretty tough, demanding parents. (12:33) My mom, you know, if there’s a couple of things that jump out to me, it would be things like (12:43) in its workforce.

 

If you got an issue with someone, if there’s a problem, don’t let it fester, (12:52) call them out, have a sit down, talk about it, address the issue, kiss and make up and on you (13:00) go. And I got to tell you, it’s worked for us, not only in family environment, you know, the family (13:07) environment, but it’s in business too. You know, we do a lot of hunting.

 

You know, our company (13:17) is growing. So if someone does something, I just call them out. And not everybody can do that.

 

(13:28) Because some folks just don’t like confrontation. Yeah, I think most don’t like confrontation. Most (13:33) don’t.

 

I don’t mind it because I’ve been trained to deal with it and move on. The other (13:41) thing that just jumps out to me that I learned from my mother is always acknowledge presence. (13:52) Make sure you say hello and goodbye to people.

 

But even more so, as you are, I’m in a very (13:58) competitive business. And we have a number of events where my competition is there. And, you (14:04) know, you try to get along with everyone.

 

Some of them are a little envious because you took (14:09) something from them that they had. And it’s exhausting to see someone who you don’t particularly (14:17) care for and avoid them. So I just go right up to them.

 

I say hello to them. (14:22) I get it out of the way. And on you go.

 

And some of them are just freaked out by it. (14:29) And is it a genuine friendliness, though, from your perspective, do you think? (14:33) No. You know, that’s a good question.

 

(14:39) Is it the right thing to do? (14:41) It’s absolutely the right thing to do. You show respect for people. (14:44) So even though you might not find the friendship inside of you or that feeling, there’s a mutual (14:51) respect.

 

That’s what’s allowing or at least you’re respecting them in order to do that. (14:57) Is that the point? (14:58) Maybe. I’m also respecting my mother.

 

And when she said you always acknowledge presence. (15:04) So I just do it. And the other things that I learned from both my parents, because we (15:12) came from humble beginnings, is always be humble and always give other people credit.

 

(15:21) So if we win a deal or if there’s an acknowledgement to be made, and I try to (15:27) teach this to my kids to be humble, give other people credit. And those are good philosophies (15:34) and principles to live by. They work for us.

 

They work for me. (15:41) My siblings are some of the most incredible people. My eldest brother is a physician, (15:47) now retired.

 

Brother number two is in the real estate business. Not what I do. He’s more (15:55) residential.

 

Brother number three owns a wood floor business. Brother number four was in the (16:02) check cashing business. And my sister is married to a gentleman that owns a restaurant on the (16:11) Detroit River called Sinbad’s.

 

And we just all get along. My father, when we were kids, (16:20) he would grab the five of us, the five boys, and say, you know, I don’t worry about you kids, (16:25) you brothers getting along when you get older. But when you get married, it’s going to be a (16:30) challenge.

 

Because women could, you know, who has more than the other? And it could get contentious.(16:38) And it really never has. You know, all we really, you know, when people, now that my mom and dad are (16:46) both gone, some people would ask me things like, you know, did you fight over money? You know, (16:53) most families fight over money when it’s, you know, we didn’t have a tremendous amount of money, (16:57) but there was a little bit of money.

 

I said, yeah, we fought. Oh, that’s unfortunate. I said, (17:03) no, no, you don’t get it.

 

You know, a couple of us had borrowed money. And we decided to (17:15) to start out with a clean slate. And one sibling in particular didn’t want to hear it.

 

He said, (17:22) I should pay it back. And we said, no, we’re starting with the clean slate. So we didn’t (17:29) really fight over money.

 

But that just shows you the kind of siblings and it’s a very unique (17:35) situation that we have. And I don’t know too many people who have something like that. (17:40) No, you don’t.

 

You don’t normally hear the fight of I want to give money back. Excuse me. (17:45) You know, the other thing is, is as I said, we’ve been so blessed.

 

We haven’t had any (17:52) divorce in our family, which is, you know, six of us now. Statistically, you’re (17:58) now now beating the odds. Now, two of them we killed and one we threw in the trunk for a few (18:02) hours.

 

But no, no divorce. Good. So I’m joking.

 

Nice. Some people would take exception to that. (18:09) So I like to joke around a lot.

 

It’s part of my demeanor. It’s part of my sales technique. And (18:15) it doesn’t work for everybody.

 

I think it works for most. I don’t know. You read the room pretty (18:20) well.

 

Excuse me. So. So let’s let’s let’s talk about let’s talk about kind of your career a (18:29) little bit and how you got where you’re at right now and what you’re doing.

 

And then let’s let’s (18:33) dovetail that into talking about Detroit a little bit. So I mentioned my dad was a grocer and we had (18:40) a store and I worked there for several years and I didn’t like it. I didn’t like being at the (18:47) same place at the same time and doing the same thing every day.

 

And my father would look at me (18:53) and say, you know, be careful what you wish for, because all you got to do is show up and they (18:58) bring the money to you. And my reaction was, Dad, this isn’t for me. I’d rather go out and find the (19:04) money.

 

And because I got to have every day, every day has to be different. Otherwise, I’m just I’m (19:12) just going to stagnate. So, you know, I grew up in Grosse Pointe.

 

I went to Michigan State, got my (19:23) undergrad and went to law school. I practiced law for a few years. I really wasn’t crazy about doing (19:31) the same thing every day and being in an office.

 

And I got recruited by one of my law school (19:39) classmates and said, you were born to sell. You need to be selling something. So I went and worked (19:46) for a company at the time called Byron Treras, commercial real estate consultants.

 

And then 18 (19:53) months later, I joined a company called Signature Associates. I spent 20 years there. And then (20:01) boy, it’s almost it’s 14 years now.

 

I got recruited by a firm out of Chicago called (20:07) Advocate Advisors. And they immediately made me company president. I opened up the Southfield (20:14) office at the time.

 

I think we were maybe four or five of us. And we’re now up to 50. It’s been a (20:22) slow, steady growth, but we are growing.

 

We are hiring. And business is good. COVID was a… (20:34) So what I do, what our company does is we represent Fortune 500 companies.

 

We do their (20:41) real estate consulting for them. We are only on the user side of the equation. So in our (20:48) industry, we’re called tenant rep brokers.

 

So if you’re a tenant, or if you own a building, (20:56) we can help you. If you want to lease a building, it’s something we don’t touch. So we don’t (21:03) represent landlords.

 

We take the conflict of interest very seriously in our industry, (21:08) in our business. So we’re conflict free. So when you hire us and we go out to market, (21:14) I’m going to digress a little bit.

 

I always wanted to be a sports agent. (21:20) And this is about as close as I could ever get. So when I get hired by a Walbridge, or a Clark Hill, (21:28) or some of our other clients, and we go out to market, every landlord in town wants them as a (21:36) tenant.

 

And many of our clients often stay right where they’re at. So it’s a fine line of (21:46) making sure that you communicate with each of these landlords, because at the end of the day, (21:52) there’s going to be one winner and two or three losers. And these are landlords that I got to deal (21:59) with over and over and over again.

 

So communicating is important so that they know what they’re up (22:04) against. But it’s fun. I really enjoy what I do.

 

I’m 65 years old. Retirement is not imminent. (22:15) We’ve got a number of young, very talented people that we’ve hired and continue to hire.

 

(22:21) I like mentoring them and watching them grow. And we’re having a blast doing it. (22:28) That’s great.

 

Touching on something that you and I talked about (22:32) multiple times, but I think it dovetails right back into what you were talking about, was (22:38) the communication with those landlords along the way. One, that you’re going into a situation (22:44) that you know statistically that the client, your client, is more likely to stay than they are to (22:50) move in many of these situations. And two, you know there’s going to be winners and losers.

 

And (22:56) three, you know you’re going to be bumping into these people on a regular basis. So you would (23:01) talk to me about communication and how communication is such an important part of your (23:07) business and that ghosting is not in your vocabulary. Can you expound upon that a little (23:14) bit? Maybe tell a story or two about that? Well, it just blows me away that how some folks (23:24) can ignore a text message, an email, a phone call.

 

It’s just so easy to communicate nowadays (23:34) that there really is no excuse for it. So I’m a communicator and it’s a fine line where you know (23:43) if a prospective landlord is asking, what’s it going to take to get in my building? What do I (23:50) need to do? You know you’re leveraging one deal against another but you got to be very careful (23:56) that you’re not breaching any confidences or confidential information that you know. So it’s (24:04) a real delicate balance.

 

But at the end of the day, you just want to try to treat people the same way (24:14) that you would like to be treated. And I just really get upset when you know if I’m looking to (24:22) buy a car or whatever and you just don’t hear back from someone. You know we have a rule in our (24:27) office that if you don’t respond back or communicate within 24 hours that’s just not, (24:34) we don’t allow that to happen.

 

Not acceptable. No and yeah ghosting is just something that just (24:40) really I could feel the the hair on the back of my neck stick up when you when you mentioned the (24:44) word. You know and it’s prevalent out there and it’s it’s easy to do but it’s just not acceptable.

 

(24:53) We just, I was just at a game for one of my sons last night, soccer game, talking to one of the (24:59) dads who’s a CFO looking for his next gig and he was telling me that he was on his fifth(25:07) interview with an organization and then they ghosted him. Oh wow. Didn’t hear from him for (25:13) for three or four weeks.

 

Still has never heard from him but somehow got some word back through (25:18) from the recruiter that they’ve changed their mind. But the lack of decorum there of no communication(25:24) back and it I just don’t understand it. The hard conversations are what are what makes you(25:34) honorable.

 

You know they probably did him a favor by not hiring him. They showed what kind (25:41) of organization they were. The culture.

 

Yeah. You know it starts from the top down so yeah I (25:50) again you know it’s a different world now and it’s so easy to communicate with people on (25:57) different levels and I just I just don’t get it. You know I liken it to some of it is (26:04) you know kind of generational right.

 

I look at it and I think when you look at you know so somebody (26:14) my age when text messaging came out right and the internet was budding it was called instant (26:21) messenger. So I think in my mind I always think instant right. So if somebody texts me I try to (26:27) text them back as quickly as possible.

 

Now sometimes I get a bunch I forget or I’m in a meeting right (26:32) we’re human but generally speaking I try to be as instant as possible as I can in those types of (26:39) situations. Whereas I think that if you grew up with text messaging kind of as your primary (26:44) original forms of communication I think it’s and you watch it right. You see people look at a text (26:51) and kind of set it down right.

 

And believe me it’s a delicate balance because you’re trying to (26:56) be intentional and and present with the person that you’re with but you also have to make sure (27:02) that your follow-up is is there. I had a person tell me we were introduced by our insurance person (27:10) a long time ago by by our friend Paul Glantz from Imagine Theatres. And Paul said this is the guy (27:15) this is the guy you have to work with.

 

So his name is Brian Polarski. So he was he was I know Brian (27:19) you know Brian. Okay so you know Brian said that that he prides himself he says look I can’t (27:26) differentiate myself in a whole lot of ways except from my accessibility and my response.

 

(27:32) And so he said what what you have you have my word on is that when you try to communicate with me (27:38) I will respond. Yeah and you know you’re right Brian is a very good communicator. He is he is but (27:44) it but it takes look what it takes to do it right.

 

It takes a focus of that I mean it’s it’s intentional. (27:50) You know I was kind of smirking a little bit when you’re it is a generational thing how you (27:57) communicate. I have four children two girls and then two boys.

 

One of my daughters was asked to go (28:04) to prom or what have you via text message. Oh. And she said how do I respond to this? (28:14) I said well do you want to go with them? She said maybe.

 

I said then let me respond. (28:18) So I grabbed her phone and we were fighting. I said I just I just he’s asking you to go to a (28:28) so I tried to explain to her that social skills that are so crucial and how to deal and communicate (28:35) with people are being lost.

 

And you know it’s just it’s just my you know text messaging is (28:46) an incredibly effective way to communicate especially late at night where you don’t (28:52) want to have a phone conversation with someone. Email is great but there’s just certain things (28:59) that that you just don’t do and that that may be not a great example. I don’t know I just (29:09) you know I might my kids look at me and shake their head and say you’re just you’re an old man (29:14) dad you don’t you don’t get it dad you don’t get it.

 

Maybe they’re right maybe I don’t get it. (29:19) I do think there’s some tried and true laws of nature though right and communication is one of (29:25) them. There’s a George Bernard Shaw quote that says and I have the poster it says the illusion (29:30) of communication is that it actually occurred right.

 

And so that can go yeah that’s a good (29:36) point. They can go a number of different ways right. One way it can be is that oh I thought I (29:40) said your shirt was was nice right.

 

And and you may have heard that as you could have heard that (29:46) as sarcasm. You could have heard that you could have misinterpreted what I said. You could you (29:51) could have thought I said your hair has lice.

 

I’m seeing a lot of I’m seeing a lot of a lot of feuds (29:58) over a text message that can be misinterpreted. You bet. Just pick up the phone and call them.

 

(30:07) Yeah you know I’ve sent out some text messages and the reply back was (30:11) you know what are you telling me. Well that’s not what I meant. You know and then you call (30:16) them and it goes into voicemail.

 

So in any event you’re trying to clarify and it goes back to what (30:22) my mom taught us. I mean if you got an issue with someone just call them out sit down and talk about (30:27) Yeah I think it’s good advice. Good advice for mom.

 

I will say this about ways to communicate. (30:38) COVID had a devastating impact on on our business because we primarily represent tenants. And I get (30:47) asked all the time you know what what are what are companies doing as far as going back to work and (30:52) and what have you.

 

You know this morning we had a team’s call with a prospective client. (31:02) And it’s hard to build trust and a long-term relationship with someone over over a screen. (31:11) And I asked if we could you know have a face-to-face meeting after the fact (31:17) and they agreed to do that.

 

And and that’s where I think I’ll be able to (31:21) make more of an impact and differentiate yourself. But Teams and and Zoom calls (31:29) are incredibly effective with those you already have a relationship with. So we have some clients (31:36) that we do business with all over the country.

 

We either have weekly or bi-weekly or monthly (31:42) calls with them. And I can do it from home. I can do it in my office.

 

And I think one of the (31:49) positives out of COVID even though we had that technology and you’re in the technology industry (31:54) I’m not. Is it was kind of like steroids for for your industry. Yeah it was an it was an injection (32:03) of of energy and it it catapulted that technology.

 

That technology would have continued to (32:09) proliferate over time. It just fast-forwarded it five years. Couldn’t agree more.

 

But to develop a (32:16) new relationship and there’s there’s some handicaps to it you know. So a lot of our clients now are (32:24) you know really depends on the industry. We represent a number of different clients.

 

(32:30) You know law, accounting, insurance, many high-end office users. And we do a lot of we had to pivot. (32:38) So we do a lot of manufacturing, warehousing.

 

We’ve got a number of industrial clients that have (32:43) locations throughout the country. But I think what’s happening with COVID we’re coming out of (32:53) it now. So immediately in the middle of COVID many of my clients would say we just don’t know what (33:01) to do.

 

We’re not going to the office. We’ve hit the pause button. So we would approach a landlord(33:07) and ask for a one-year extension.

 

Now most landlords will tell you they’re not interested (33:12) in a one-year extension. There’s holdover provisions and a lease to force a tenant to (33:17) make a decision. But during that time frame they were very amenable to doing a one-year extension (33:25) or a short-term extension so that our clients could figure out their business plan.

 

(33:31) Many of our clients have downsized or right-sized. When you say downsized or right-sized do you mean (33:37) in terms of staff or do you mean in terms of square footage of commercial? Both. But what (33:44) they’re doing now you know we’ve got clients that had 80,000 square feet they now have 12 (33:50) depending on the industry.

 

But what they’re doing is they’re signing long-term leases. They’re now (33:56) signing minimum five more often ten sometimes 15-year leases which is good for for everyone (34:05) because they can now see the forest through the tunnel. (34:09) Many of our clients have sent out surveys again depending on the industry but Clark Hill in (34:15) particular which is one of our portfolio clients a law firm I think they’re Michigan’s largest law (34:21) firm.

 

They sent out a survey a couple years back asking you know how many days a week are you going (34:28) to be in the office. They sent it out to the attorneys, the paralegals, the associates,(34:32) staff and if you came back and said I plan on being in the office three days or more a week(34:39) you got an office. If you came back and said you know maybe one day a week maybe two you didn’t.

 

(34:49) So the whole idea of cohabitation space, collaboration space, the furniture vendors (34:57) that are selling a different type of concept has really evolved. I know Clark Hill space looks (35:02) vastly different now than it did in the past. Not a lot of private offices maybe a handful a lot of(35:09) open collaboration space.

 

So there’s been a lot of changes but I just don’t hear about it as much (35:17) as I used to which is great. I mean how has COVID affected your business or has it? (35:25) You know like you said during COVID we had the boom of we had kind of a paradoxal (35:32) thing going on right. We had customers who were contracting and customers who were growing and so (35:37) for us it was kind of we were net up overall.

 

The customers really needed a lot of help with (35:43) the moving to remote and learning the remote skills right and making sure that things were (35:50) secure when they were while they’re remote and so a lot of that has held over. So cyber security (35:55) did better or started to you know grow during that time for everyone but you know it certainly (36:04) changed us during the time. I mean it’s kind of same things that a lot of Zoom meetings, (36:09) a lot of Teams meetings, things of that nature but more people needing support in just a different (36:14) way.

 

You know where they had buildings where they maybe even had someone supporting the team.(36:22) Our co-managed IT grew quite a bit during COVID and what that is where we come alongside of the (36:27) internal IT team and what happened was is because if you had 100 people in a building (36:34) that one person who’s on site there can take care of a lot of those people. Now when you have 100 (36:38) people in 100 different buildings, meaning their homes, it’s a big challenge and so (36:44) and then you’re operating with 100 different infrastructures right.

 

100 different Comcast (36:49) modems at those places and not all of them are Comcast. Plus you don’t do residential. (36:54) Plus we don’t do residential except in that case.

 

But yeah so it was definitely a (37:00) learning curve but I mean it was a net positive in terms of we grew during the time rather (37:06) than contracted. So I know that you know I was thankful to not be in the restaurant business (37:10) at that point in time. We were considered an essential service so we didn’t really have any (37:15) of those handcuffs placed on us by the government which was amazing.

 

We had so many friends and (37:23) customers that had those. So yeah I’m glad it’s over. You were busy.

 

This episode of the BLTNT (37:30) podcast is sponsored by Auxium. Business IT and cybersecurity designed to outsmart chaos. (37:36) Empowered by Juniper Networks.

 

Automate your network with Juniper Networks and the Myst AI (37:40) platform. The world’s first AI driven wired and wireless network. So you have competition like (37:49) I have competition.

 

We do. So how do you differentiate yourself? You know some of the structure (37:58) by which we operate the packages that we offer have a differentiation but I think it always comes (38:03) down to your people and your work ethic. And you know how do you how do you follow through with(38:08) what you say you’re going to do.

 

Our company got started because I was frustrated with with the (38:14) IT companies that were serving our company. So I come at it from the client side of things versus (38:19) the IT guy side of things. So that that has peppered itself into our culture long term.

 

(38:27) You know to say how can we be as client centric as possible at all times. And that’s the that’s (38:33) the plan. We also have just continued to invest and plow back into the company.

 

So we started off (38:41) like for example we we’ve significantly grown our cybersecurity presence. We hired the (38:47) former chief information security officer from Lear. So somebody from big business helping being (38:54) able to help people from businesses that size on down smaller.

 

And that’s a big investment. That’s (38:59) a big investment for a company like ours. There’s a lot of companies like ours that are leveraging (39:03) third parties and consultants and things like that.

 

And we decided we’re going to invest in-house in (39:08) that because cybersecurity is at the at the core of what we you know what we’re what we’re trying (39:14) to deliver for our clients. So do you guys do like us a lot of hunting a lot of cold calling (39:20) you get sales people calling on? Yeah we so we do a little bit less of the less of the cold calling. (39:25) It’s more of account based marketing.

 

So there’s people that we’ve identified that we are trying to (39:30) do business with because we believe we’re a good fit for. We know that we’re not a good fit for (39:34) everyone. That’s not saying that I wouldn’t employ the the cold calling techniques if I had a little (39:40) bit more bandwidth on the sales side.

 

But ours is more targeted. We do events we go to events where (39:46) we know our prospective people are. We leverage relationships through folks like you.

 

So not a (39:53) whole lot of not a whole lot of phone in the phone crazy. But but also not a whole lot of crazy (40:00) science or algorithms to it. It’s it’s it’s good old fashioned you know networking who we know (40:06) you know making sure we you know that we’re we’re built every client is referenceable.

 

So (40:13) building relationships with clients that are referenceable so that they want to (40:17) bring us to their friends. Yeah and I know we have a couple of mutual clients (40:23) and that’s been beneficial. And yeah I’m just interested because we’re we’re pounding the (40:29) phones.

 

We do all the above. I don’t cold call anymore. I’ve been doing this long enough to know (40:37) that.

 

And LinkedIn is an important part of my (40:42) protocol. And so if we have a call with like we had today with a certain gentleman I already (40:50) knew that he was connected with and friends with a few people. So that kind of because you gotta (40:56) be able to differentiate yourself.

 

People are going to be on a call or meet with you. (41:01) You know you’re you’re you’re a salesman. So the defense mechanisms are are up.

 

And you know I (41:09) don’t know if it’s through humor or mutual relationships or follow up or all of the (41:15) above. But you’ve got to be able to do you know. And I got some great stories of you know because (41:22) I tell my salespeople that business is everywhere.

 

You just got to be able to have a nose for it (41:30) and ask the question you know what do you do for a living that sort of thing. And (41:34) I just always thought that everybody had that skill set. And I realize that many don’t.

 

They (41:41) just they’re just not comfortable asking questions and learning more. Well I think it’s the skill (41:47) set but I also think it’s that that you also have to kind of earn your bones too right. You (41:52) I don’t know if you remember this whatever the tipping point was for you.

 

But I remember that (41:59) right around the age of you know 35 to 40 you know was when all of a sudden you’re your your (42:09) own circle are people that are in your network that are people that are potential customers of (42:16) yours. So the cold calling piece of your business kind of can die down a little bit because you have (42:21) the relationships with people you know like like we have we have common friends who are in the (42:25) insurance and benefits business. And we know that between all of us that that that we might know (42:33) we know some common people.

 

That common person will say that they have a need in real estate. (42:38) You know we would we would bring you on board or they say they have a need in IT and you’d say hey (42:42) you should call Matt. But that doesn’t really happen as much when you’re in your 20s.

 

And that’s (42:48) where that cold calling and that’s where pounding the pavement and kind of earning your bones (42:52) kind of comes up I think. And it’s like it’s in your sales style can change then and just kind (42:58) of where the business comes from can change at different different points in your life. (43:03) So we got sales people that make over 100 calls a day and that’s that’s not an easy life you know.

 

(43:12) And trying to get someone on the phone and then when you do get them on the phone it’s a quick (43:15) call and that sort of thing. So I’m always telling them you got to be able to differentiate (43:22) yourself and provide value. So if you get someone on the phone and they’re in a certain building (43:27) tell them that we represented XYZ company in your building or the building’s going back to the lender (43:32) or whatever.

 

Everybody wants to know what their competition’s doing you know. So we we we represent(43:39) a lot of law firms and we call on a lot of law firms. Doesn’t mean we get in the door.

 

(43:44) But I’m just thinking of one story where we pitched a client and (43:52) we had met with their COO two or three times and now we’re meeting the CFO. And they went from (44:02) eight different firms to four now they were down to two. And we’re going up against one of our (44:10) very aggressive competitors who has an entirely different style than than I do.

 

The gentleman (44:17) that we were meeting with for the first time had an Italian last name which really doesn’t mean a (44:22) whole lot. And you you don’t want to go down that path unless you’re comfortable. But we you know (44:28) we’re in fact we’re doing it this weekend Matt.

 

We we do our we jar tomato sauce. It’s it’s a family (44:34) endeavor. So we we have I’ll have to get you a jar.

 

That’d be great. So we went to the meeting (44:43) and you always try to anticipate what what may or may not happen. So I brought two jars of sauce, (44:48) big jars.

 

So and I had them in a bag and I told now my managing director Jim Berkmeyer, (44:55) keep these in a bag and there’s 90 percent chance I’m not going to pull them out. So the meeting(45:01) went okay and then we’re getting ready to break up. And he said to me he said you know your last (45:07) name is Monaco.

 

Where are your people from? I’m not even sure you could even ask that question (45:13) anymore. But and I told him he goes you know we’re we’re from a different town not too so we started(45:19) talking like family and upbringing and I realized that his Italian culture was important to him. I (45:25) said so I wasn’t sure how this was going to go but we’re we’re pretty hardcore.

 

We really try to keep (45:31) the family traditions. We jar our own sauce so I brought these for you. So I put two big jars (45:37) on the on the table.

 

He said oh two jars this must be a big deal. I said well it’s it’s a big deal (45:44) but we’ve worked on bigger deals. He said so but two jars right because and that’s a lot.

 

I said (45:52) well yeah but I said just so you know because I believe in transparency one is good and the (45:59) other’s got like rat poison in it. He said I’m sorry what’d you say? I said one’s good and the (46:05) other’s I put some rat poison in it. So he looked at me he says you know you’re out of your fucking (46:10) mind don’t you? I said I’ve been I’ve been told that.

 

He said so how do I know what to do? I said (46:17) that’s my point. Right now you don’t know if you’re gonna stay or you’re gonna move out of (46:21) Detroit and go to Southfield. We will help you navigate the path because you’re out of your mind.

 

(46:28) So we left and I looked at my team I said you know I think we differentiated ourselves. I’m not (46:38) sure if it worked well. So a couple days later he called me he says you know we decided it was a (46:44) really close battle and you know I was waiting for the but and we decided to hire you.

 

So wow (46:53) that’s terrific we’re gonna we’re really excited. I said can I ask why? He goes sure. I said it was (46:59) the sauce right? The tomato sauce? He goes no.

 

I said come on that didn’t sway you? He goes not at (47:07) all. He said so what I did and I’ve never heard anyone do this before he says when we went from (47:15) four to two I called number three and I called number four to tell them that they weren’t (47:21) getting the business. They’re out.

 

And it took them a long time to understand that they were out and I (47:27) asked them of the two who would you hire and they both said advocate advisors in San Monaco. I said (47:35) wow and why was that? He said well they had a number of reasons. That you’re transparent, (47:41) you work hard, you’re a good communicator and you’re one of the few in your industry that when(47:48) you lose, nobody does this in my business, when you lose and it’s a fair fight you call and you (47:53) congratulate them.

 

And they remember that. That’s why I’m hiring you not because of the sauce. (47:59) Wow.

 

He says and by the way which which one’s good which one’s bad? I said they’re both (48:05) they’re both good. Good. So do you think you threw those out and just in case or you think (48:10) you actually hurt him? No because he’s on the annual gift giving program.

 

So you know this is someone (48:18) who’s now retired and I keep in contact with him. I make you know we’re talking about differentiating (48:25) yourself. That may or may not be a good example but at a very early age before Microsoft Outlook (48:35) and calendars on your phone.

 

I had index cards. I make over 300 birthday calls a year (48:45) and it’s easy to text someone. I call them and I got friends from kindergarten and grade school (48:53) call them on their birthday and they say I’m expecting the call Sam.

 

When is your birthday? (48:58) And I said it doesn’t matter and I hang up because I hate when people call me on my birthday. (49:03) But I do this with clients. It’s just a good way to stay relevant, stay in touch (49:08) because when we sign a deal with a client it’s a five or a ten-year deal.

 

There really isn’t (49:13) much for us to do. So what happens during that time frame is young pups like I was (49:20) they start calling on them and people retire. People go to different jobs.

 

So I want to stay (49:26) relevant. I want to stay in their face so that when that lease comes up for renewal it’s seamless. (49:32) At least that’s what I try to do.

 

You know somebody told me one of the best rules in life (49:42) and maybe life and in business you can take it in both is to provide value in excess of what the (49:48) person has paid you for. Now so you could use that as a customer and so that customer you know (49:53) you got a commission for that lease. You’re putting work into them in excess of the job (50:01) that you were paid for in some ways.

 

Now maybe that’s just through personal relationships or (50:06) whatnot but every relationship that I go into and every lunch or meeting whatever you want to say (50:12) I always go into it thinking who could I introduce this person to? Who would it be (50:17) valuable for that person to know? Because it’s always worked out in my in my world that (50:23) the Zig Ziglar right you can help enough. If you help enough people get what they want you’ll get (50:28) what you want or something along those lines. But if you provide value first and don’t expect (50:35) anything to come from it good things happen every single time.

 

Maybe not every single (50:41) time but in the law of averages good things always happen. That’s a powerful connection (50:47) where you can bring someone value or make an introduction. I try to do that.

 

I like connecting (50:53) people. I know you’re a connector. But it might be just sauce right? I mean sometimes it’s just (50:59) giving them sauce or saying happy birthday or whatever it is but what’s the value? And maybe (51:05) you have other stories of providing value in excess of what the person has paid you for.

 

Do (51:10) you have an example of that? I got all kinds of examples but you know it’s maybe I’m getting off (51:15) topic but you know our three uniques that really differentiate our company is we represent tenants (51:24) only and we’re conflict free. Okay great but there are other companies that do that. Second unique is (51:30) what you see is what you get.

 

You know we’re a small enough company. We’re not a CBRE or a JLL (51:36) where you’re gonna get hired on an account and then pass it off to a junior associate. We work (51:43) on the deals.

 

We’re involved and then our third unique is our compensation model which is really (51:49) different because we get hired by the tenant but we get paid by the landlord which is a conflict(51:57) and many of our clients don’t know what we’re getting paid. Now some of them don’t care because (52:02) if they get a terrific deal but we disclose you know in the spirit of being transparent (52:09) we disclose what our fee is to our client even though they’re not paying. They’re paying it (52:14) indirectly in the rental rate and if we weren’t providing value we would be out of business.

 

So (52:19) we disclose to our tenant what our fee is. This is something that Roger Staubach did. Remember Roger (52:24) Staubach the quarterback for the Dallas Cowboys? Yes.

 

He was the inventor. I’m not a big sports (52:29) guy so I don’t remember everything but I’m leaving. I know a couple of sports people.

 

So I’m sure you do. (52:34) So Roger Staubach who went to Navy, Heisman Trophy winner, Dallas Cowboy quarterback, (52:41) you know Hall of Famer, started the tenant rep model. So and this is a concept that we (52:50) have also implemented.

 

So we disclose to our client what our fee is. Okay. And 100% of that fee (53:00) is at their discretion.

 

So if we drop the ball, we underperform, we don’t do all the things that (53:07) we said we were going to do, if they’re chasing us, if we’re not communicating with them, (53:13) they can take up to 100% of our fee. Now they got to be reasonable. There’s some you know they can’t (53:20) say I don’t like the tie that you’re wearing and I have learned over so when I got pitched by (53:27) my CEO Craig Bram to leave where I was at and go run Advocate and he explained this (53:35) concept to us I thought he’s out of his mind.

 

You know my clients they don’t they don’t care. (53:41) I don’t want to disclose to them what our fee is and when you buy life insurance you know what the (53:45) fee is that the agent’s making? No not exactly. Well you should know.

 

So we disclose it and what (53:51) I have found out is two things. 98% of the time our clients really aren’t interested in our fee. (54:00) We have some mutual clients they don’t ask.

 

And those that drill upon what’s the fee you know (54:07) how’s this going to work they’re not a good fit for us. You know if they don’t want to provide (54:12) if they’re so worried about what the fee is then there’s usually a correlation that they don’t have (54:18) a good work environment for their you know. So when we’re being interviewed and vetted I’m also (54:24) vetting the client very carefully.

 

We got hired by a very large law firm recently. (54:32) I don’t want to disclose their name but they don’t have a good they don’t really care about (54:38) their office environment and if they don’t care about their employees then they’re not someone (54:44) that we want to do business with. And I also learned years ago from a very dear friend of mine (54:50) by the name of Tony Furlito.

 

I don’t know if you know Tony Furlito. The builder? The builder. (54:57) And like all of us we’ve had our ups and downs especially in that industry and he said Sam (55:03) I’m to the point in my career now that I only want to deal with people that have a heart.

 

(55:11) And if you don’t want to if you don’t have a heart and if you don’t care about others (55:14) I’m not doing business with you. And I said Tony well how do you know that? (55:19) He said Sam you can tell. If you have a heart you got a heart I got a heart you can tell.

 

(55:25) So I only want to work you know one of the reasons why I’m here today Matt is because you have a heart. (55:32) You didn’t have to come to my house and by the way you still got to come back. (55:36) I send more qualified people now.

 

No I’m joking you’ve done a terrific job. (55:43) It’s the little things the little details that are important. Another story we pitched a very (55:50) large architectural firm.

 

They’ve interviewed a number of companies I won’t mention who they (55:56) are but we’re it’s down to two. And the competition that we’re up against is a very formidable (56:04) competitor. I can usually you know if it’s CBRE or JLL I can I can conflict them out because they (56:10) represent landlords.

 

This other particular firm does very much the same kind of work that we do. (56:19) And so I met with the CFO he mentioned a local restaurant Italian restaurant that he likes to go (56:27) to in Sterling Heights. I happened and I asked if he’d like to dine there and so now he goes no (56:32) next week is out I’m traveling and by the way I’m going there tonight.

 

(56:36) Well it’s a restaurant called Da Francesco. I’ve been there and oh yeah so Dominic’s a(56:42) dear friend of ours and one of my brothers and I really thought long and hard about it.(56:47) I’m going to buy this guy dinner that could backfire.

 

Sure. So I called one of my partners (56:54) who’s part of it and I said what do you think? He says well I think two things Sam. Number one (56:57) you’re going to do it regardless of what I tell you to do.

 

And I think it would be I think it’ll (57:02) be a nice touch and and if we don’t get hired because you bought him dinner then he’s not a (57:08) good fit for us. Correct. So I did and the waitress was instructed if and when he asked who bought (57:15) dinner the you know she was to say and she did no comment.

 

So he texted me after or no her response (57:23) was none of your business. So he texted me after he says I went to Da Francesco I had dinner and (57:30) there was no bill. Do you know anything about that? And I replied no comment.

 

Yeah. And it (57:37) really took the relationship to the next level because you said you know the devil’s in the (57:42) details. It was I said we look out for our clients.

 

We really want to get hired by you and (57:46) work on this and if we don’t that’s okay too. So this is a guy that I’ve had a number of teams (57:55) calls with never met personally and I did ask I said you know I’m frustrated because I’m not good (58:02) on these calls. So we had lunch this past Monday and I think we got a very good chance of getting (58:10) hired and if we don’t then and you know I can sleep at night knowing that we’ve done everything (58:15) sure possible.

 

Now that’s backfired where I got automotive clients where I buy them a case of (58:20) and they’re like dude I can’t do this or send them concert tickets. Right. You can’t so you got to (58:26) know your audience but you got to differentiate yourself and sometimes you just got to take a (58:31) you just got to take a chance.

 

Okay Sam there’s one thing I wanted to talk to you about was (58:40) you know you do all this you do all this networking you do all this you’re out and about (58:45) right you’re in the community all the time that’s hard right that gets that gets tiring (58:51) you know I always have the commitment of I’m trying to be home for every game I’m trying to (58:57) be home for every you know putting the kids to bed every night if if at all possible so that’s (59:00) that’s my goal but I’m out there too and and I’ve learned that that I have to say yes to a lot of (59:08) things and you know but it’s a delicate balance so can you talk about you know saying yes to things (59:14) who do you listen to for that you know how do you decide because it’s almost infinite right like (59:20) you you invited me to an event up in up in Traverse City right I did that we went to and so we you (59:27) know we kind of took a little beeline we were in the region but it was a waste of time wasn’t it (59:31) it was a little I mean it wasn’t a waste of time because we got to hang out with you and (59:34) and your wife so and you met some you met uh Tom Agonillo yeah met Tom got to see Kurt got to see(59:39) people that I hadn’t seen in a while so no I mean none of it’s truly not not nothing is truly ever (59:45) a waste of time but it’s a balance right um you got any got any advice or stories on saying yes (59:54) or saying no uh going to things not going to things well as I get older I’m saying no more (1:00:01) often to not only events but um business opportunities because you know we’re we’re (1:00:10) laser focused on what we do I mentioned earlier we don’t represent landlords we don’t do retail (1:00:15) we don’t do any medical so many times I have to say no and not chase that shiny new fish (1:00:23) but saying yes I mean it can be exhausting going to so many different networking events and trade (1:00:30) shows and um it’s hard to say no to my wife I do have an example that that really did pan out for (1:00:38) us uh my daughter was graduating this is 2012 from Notre Dame Prep High School uh one of her (1:00:46) classmates lived down the street I really liked him uh but it was a Sunday and you know my wife (1:00:53) and I have like a 24-hour rule if she doesn’t you know so like literally 10 minutes before we have (1:00:59) to go to this graduate I’m not going it’s because she didn’t tell you 24 hours in advance part of (1:01:05) it okay I didn’t you know um the lions were on and what in 2012 who knows I mean it was probably a(1:01:13) good reason to get out of the house well you the point is you didn’t really want to go I had no (1:01:18) intention of going so I begrudgingly went she said just just go for 15 minutes and and I went (1:01:24) because I like the young man he used to play golf at uh I’d give him golf passes to play at (1:01:29) Devil’s Ridge out in Oxford so I went I said hi and uh since we walked there I was getting ready (1:01:37) to leave and my wife said you didn’t even meet the father I I didn’t she said at least go say hello (1:01:44) to him so I introduced myself hi I’m Sam I’m hi I’m Mike I said you got a very nice uh son very (1:01:51) respectful and um you know I try to teach my salespeople always ask the question what do you (1:01:59) do for a living and I did he said oh I work at this tier one automotive supplier uh by the name (1:02:05) of Cooper Standard oh what do you do there so I head up their mergers and acquisitions (1:02:13) so I literally turned my back on him and I knew we had had a couple meetings with the gentleman (1:02:20) there and I I came back I said do you know a guy by the name of David Hocker he says David (1:02:27) reports to me how do you know him I said well we’ve we met with him we made a presentation (1:02:33) how’s it going Sam I said I think we’re one of many you know I haven’t talked to him in a few (1:02:39) months he’s not you know you don’t want to say anything negative about someone I said but you (1:02:42) know it’s just I think we’re one of many and um it really hasn’t gotten to the next level (1:02:49) first thing Monday morning my phone rings hey Sam it’s David how you doing you know (1:02:54) uh fast forward we got hired and we wound up doing a build a suit with Showstack out in um (1:03:03) out in Northville and it was one of the largest transactions we ever worked on wow and uh it was(1:03:11) just asking the question being you know at an event that I didn’t want to go (1:03:19) and and do my homework I mean I I uh you know with my phone I I you know the contact wasn’t(1:03:25) readily available and a lot of it is just a bunch of dumb luck too yeah but you gotta show up right (1:03:32) I mean that wasn’t gonna happen on your couch watching the lions no no I think I had a two-leg (1:03:39) parlay on that game or something so in any event it was um so I have a lot of stories like that (1:03:46) and again I think what’s most important um a dear friend of mine uh has you know who’s in sales (1:03:54) he owns an insurance company has said you gotta fish where the fish are at so uh early in my (1:04:01) career I joined the Detroit Athletic Club that’s been a wonderful place to to meet people and (1:04:07) and you’re not supposed to go in there and solicit business and use the directory as your (1:04:13) cold call list but you know two of the bigger deals I ever met that I ever worked on were (1:04:19) gentlemen that I met in the steam room wow just striking up a conversation one of them said you (1:04:25) know I’m really intrigued with your business model and what you do for a living um why don’t you give (1:04:30) me a call on Monday and I said I’ve been calling on you for seven years never been able to get in (1:04:36) the door he said well call me on Monday wow so um it’s it’s been a fun run it’s it’s still you know (1:04:43) chasing and networking and connecting the dots and I did touch on LinkedIn earlier (1:04:50) uh I got some great clients great relationships but many of them are retiring now so now I got (1:04:56) to get that I got to get to the next generation of of who’s taking over and that’s why you know(1:05:03) it’s great to have so many younger people part of our team because they can connect with them now (1:05:09) sure at least that’s that’s the plan that’s great that’s well I know you always have the inside line (1:05:14) on on what’s going on what what can you what can you tell us here right as we’re wrapping up it’s (1:05:20) almost Miller time and uh there’s a lot going on in Detroit the Ren Sen is a big conversation piece (1:05:26) right now of what’s going to happen to it what what do you think you can what do you think you (1:05:32) can share without ending up in the uh in the concrete uh you know in the foundation of whatever (1:05:37) the next building is no comment uh so what can I tell you I I know what everybody else knows (1:05:46) there’s been a lot of articles a lot of speculation and I think in the next three to six months (1:05:55) um your question will be answered what’s going to happen to the Ren Sen I know the mayor is adamant (1:06:04) that he does not want to see these towers torn down they’re iconic even watching Sunday night(1:06:11) football the other day what do you see most of you see the skyline of the Renaissance Center (1:06:17) uh what I think might happen and what will happen could be two different things and I’m I’m in (1:06:24) the thick of things that that I’m not at liberty to discuss right now but what I think might happen (1:06:30) is um two of the towers might come down there’s there’s there’s been talk and it’s been in the (1:06:36) paper because General Motors for sure is vacating we know that and that’s 2.2 million square feet (1:06:44) that there’s only just a handful of tenants in there so I think two towers are going to come (1:06:50) down but a lot of it most of it is going to be predicated uh Cranes wrote an article a couple (1:06:55) days ago on about 300 300 million dollars that the state of Michigan has earmarked for something okay (1:07:02) but hasn’t identified what exactly that is I’m under the belief and contention that that’s for (1:07:08) the Renaissance Center if that happens then um then then things are in play that that I’m privy to (1:07:19) otherwise um and it’s interesting you know GM again this is all public record has signed a (1:07:25) lease to move uh Bedrock has an option to purchase and GM is responsible for the demolition costs if (1:07:34) and when that happens so uh I’m working with a potential user that may be interested in moving(1:07:41) over there and I’m trying to figure out who’s going to be on the other side of the table(1:07:44) uh is it going to be GM is it going to be Bedrock or both and I’m not sure I have an answer yet but (1:07:51) I I got to believe that Bedrock’s going to have some involvement and and what people don’t realize (1:07:57) as important as the Renaissance Center is and it is important it’s just part of a much bigger plan (1:08:03) that Dan Gilbert has um the Detroit Riverfront is an underutilized asset that he controls (1:08:12) or has options on just about all of that property so it involves more than the Renson and the Hart (1:08:18) Plaza and the um the Ford Auditorium and all the wonderful work that the Detroit Conservancy has (1:08:27) done that now connects us all the way to Stroh Riverplace so um it’s important to Dan and if (1:08:34) it’s important to him it’s going to get done and it’s going to get done properly but boy I sure (1:08:39) hate to see uh sure hate to see those towers go down yeah and and again I think I think two of (1:08:46) them may well time will tell here it sounds like in short order we’re going to know what’s going on (1:08:51) I’m not quite sure to your right you don’t tell another Italian about putting him in concrete (1:08:58) I just said you know if you if you talk if you talk too much I mean we learned in Goodfellas (1:09:03) what are the what are the two rules never say nothing and don’t write on your friends don’t (1:09:08) write on your friends yeah so um this is fun Matt I I enjoyed this and I hope it wasn’t a waste of(1:09:15) your time I think it was a good use of my time so thanks for being here do I get paid for this (1:09:19) you do not you do not but you get the notoriety of your friends and uh anybody else who watches (1:09:24) this maybe I’ll have someone come out to my house and help me with my wi-fi that could be it could (1:09:29) be a fringe benefit of this always a pleasure to see you all right well thank you Sam Monaco (1:09:34) BLTNT podcast thanks for being here good to be here so long

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